Dumisani Moyo | Marketing Director | SAP Africa | mail me |
Business leaders are facing an increasingly disruptive business environment, driven by supply chain constraints, critical skills shortages, hyperinflation, slowing economic growth, and persistent energy challenges, to name a few.
Following the devastation caused by the COVID-19 pandemic, business leaders are now faced with navigating yet another set of disruptive market conditions.
Armed with valuable lessons from the chaos caused by COVID-19, the key question for business leaders in this ever-changing and challenging business environment is how they can future proof their organisations to survive current market disruptions while remaining focused on proactively sensing and responding to future market opportunities.
While COVID-19 left us with many painful scars, it also taught us valuable lessons
While I recognise that the COVID-19 example has been overused, it is still very relevant and serves as an excellent case study for understanding the importance of being agile and adaptable in business.
We went from the world we knew to operating under extremely restrictive lockdown conditions overnight in March 2020. These changes and their subsequent impact were abrupt and far-reaching, leaving business leaders with little time to prepare and pivot their strategies to deal with the ensuing disruption, which would devastate businesses for the next two years.
Before delving into pivoting business strategies and models, it’s worth noting that…
The full article is reserved for our subscribers!
Read the full article by Dumisani Moyo, Marketing Director, SAP Africa, as well as a host of other topical management articles written by professionals, consultants and academics in the April/May 2023 edition of BusinessBrief.
admin@bbrief.co.za | +27 (0)11 788 0880 |
