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Tuesday, October 16, 2018
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Using technology to innovate retail businesses

While online isn’t threatening the brick-and-mortar retailers too much as yet, traditional retailers must use digital to innovate their business and remain relevant.

Revitalising the in-store experience

It's no secret that online shopping is taking off in South Africa. In fact, studies show that the local eCommerce market is expected to reach almost twenty-five million online shoppers by 2021 – a considerable number given our Internet penetration is at around fifty percent, give or take ten percent depending on which study you read.

In-store experiences to drive traffic and sales

Competition in the retail industry is fiercer than ever. To stay competitive, you need to give customers compelling reasons to come in to your store and shop.

Digital marketplaces – catalysts for SME growth?

Today, 21 AUGUST is World Entrepreneurs’ Day, a day when people who start their own businesses are celebrated globally. One of the biggest make-or-break factors for small to medium sized businesses is creating and maintaining a strong online presence.

Better research utilising technology

Picture this, it’s 1975 and paper diary research is state-of-the-art when conducting FMCG brand research. It’s now 2018, with exponential advances in technology and statistical methods available to the research industry, and yet in some circles, archaic diary surveys are still being implemented.

It’s all about the customer journey

Modern businesses now have many more channels through which they can interact with their customers. However, this requires a major effort from the entire company. When all these channels work together perfectly, the result is a perfect customer experience (CX).

In-store radio and audio solutions hit the right note

The impact of music on consumer behaviour is well-known with research showing that consumers shop for longer, spend more money and have an enhanced shopping experience if they’re exposed to music. Many local and international retail and restaurant brands are implementing bespoke in-store music and audio solutions to create a more fun, welcoming and brand-specific experience. There are reasons why in-store music makes sense.

The buzz of biz jargon

Have you ever sat in a meeting where the person who threw around the most jargon, who managed to build in the most buzzwords into every conversation, was perceived as the hottest property, the flavour of the month! To help you navigate through this minefield of buzzwords, to keep you at the top of your game, we offer some insights into some new and some not so new uses of jargon which continue to populate our many conversations at the office, extending after hours into our social lives.

The post humour society

It’s the era of living in fear of saying the wrong thing at the wrong time. So be prepared as the history of reputational damage is littered with the debris of bad choices, poorly worded tweets and terrible articles.

Readership | PAMS introduces AIR and CORE?

Consumers are interacting with media content in more sophisticated ways, accessing content on multiple devices, and at any time. In light of this, a new reading currency was required to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and selling of advertising.
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