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How businesses can leverage games to drive social change

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Games are one of the biggest entertainment categories in the world today. Globally, video games are worth more than US$242 billion and are expected to be worth nearly US$584 billion by 2030. Over the last two decades, gaming has also become so much more accessible.

Embracing next-generation solutions to meet customers’ demands

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South African banks have weathered rough seas during the past year, with many of their customers coming under severe pressure from a stagnant economy, rising cost of living and high interest rates. Despite these storms, the financial services industry is still delivering good profits and growth, but there is constant pressure to maintain these results amid the adverse market trends and pressures that are currently shaping the landscape.

How retailers can capitalise on the cold season

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Conventional wisdom is that winter is one of the weakest periods for retail trading in South Africa. However, a big data analysis we commissioned shows that retail sales tend to pick up in winter after the quiet autumn months. 

Threat of customer push-back against AI looms large

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South African business leaders might be willing to invest in artificial intelligence (AI) to improve their business operations, but they are being held back by a crucial ingredient: technical skills. A recent snap poll we conducted shows that budget is not an issue, but a skills vacuum is.

The role of AI in combating misinformation – an in-depth analysis

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In an era defined by information overload, distinguishing between fact and fiction has become a paramount challenge. Artificial intelligence (AI) has emerged as a powerful ally in the fight against misinformation, employing sophisticated algorithms and machine learning techniques to ensure the integrity of the information disseminated to the public.

WhatsApp business app vs platform

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In the age of digital transformation, effective communication with customers is the key to success for businesses of all sizes. With 2.7 billion active users per month, WhatsApp has emerged as a powerhouse in the world of messaging apps. To harness its potential for enhancing customer experiences, you have two distinct options: WhatsApp business app and WhatsApp business platform (API).

Unleashing the power of African creativity

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In recent years, the world has witnessed a remarkable shift in the global creative landscape, with African creativity arising as a powerful force to be reckoned with. As statistics and industry reports affirm, it is indeed our time to lead, and we have every reason to be proud of the incredible talent emanating from the diverse and rich cultures across the continent.

Improving debt collection & customer service through omnichannel

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South Africa narrowly escaped a technical recession, according to the latest figures released by Stats SA in early March. Recession or no recession, growth is just not high enough to improve economic conditions and coupled with record interest rates and increasing prices at the fuel pump and grocery store, South Africans are under pressure.

Online brand protection – best practices for brand owners

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Online shopping is prevalent due to the ease and convenience with which consumers can purchase goods or services. Consumer decisions to purchase branded goods or services range from the repute of the brand and whether there is an event taking place which is endorsed by or associated with the brand for example a major sporting event, to customer reviews.

Refocusing CX in 2024 – key areas

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In today’s rapidly evolving market, customer experience (CX) is a battleground for companies vying to secure a competitive edge. Globally, evidence of the unequivocal correlation between CX and a company’s financial performance is widely understood.

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