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Saturday, June 23, 2018

What’s in a gif?

If a picture is worth a thousand words then, surely, a GIF must be worth a couple of thousand more? The GIF or GIF (because how to pronounce it remains one of the modern world’s greatest mysteries) is nothing new, having been introduced to the world all the way back in 1987 by Steve Wilhite.

Enterprise Foods | Steps for effective crisis communication

Organisations and their brands need to take consumers into their confidence when facing a crisis. Although this seems straight forward, it is rarely the case. Quite often corporates respond too late or hope the issue will not surface in the media or social media. In communications, this approach is a cardinal sin. 

Is your brand safe online?

A popular burger chain’s logo appears above an uncomfortable close-up of a naked woman on a porn site, while a food retailer’s banners appeared next to fake news articles on a highly disreputable website. Chances are these brands have no idea that their brand adverts are appearing in such brand damaging environments.

Brand and culture symbiosis

The reason for leadership to make building a purposeful culture a priority is not to have happy employees - nice as that is - but to inspire employees with the organisation’s purpose in order to deliver on the brand promise.

Will blockchain bring truth to marketing?

Mike Jones | Strategic Planning Director | NATIVE VML | mike@native.co.za | https://www.vml.com/native-vml/ |In many ways technology has brought about some growing pains to the...

Big data for human behavior

Hulya Balikci | Online Reputation Manager | NATIVE VML| hulya.balikci@native.co.za | www.vml.com |“Big Data” has became a popular term recently and it refers to the huge...

Capturing the Generation Z opportunity?

Rachel Thompson | Insights Director | GfK South Africa | rachel.thompson@gfk.com | www.gfk.com/en-za/ |South Africa has a youthful population, with more than 66% of...

Digital Disruption: Friend or Foe?

Jarred Cinman | Managing Director | NATIVE VML | jarred@native.co.za | www.vml.com |Digital Disruption - or technological innovation (depending on your perspective) - is...

Bell Pottinger expelled for unethical conduct!

PRISA welcomes PRCA’s decision to expel Bell Pottinger for unethical conduct.The Public Relations Institute of Southern Africa (PRISA) acknowledges the Public Relations and Communications...

Blockchain is poised to shake up the media!

Blockchain technology has the potential to disrupt existing business models and enable new ones, and the media industry will be the first to feel...
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