Well known economist, Thabi Leoka’s meteoric fall from grace was pretty much self-inflicted. It’s the old adage of "don’t tell a lie, you will be caught out". However, this whole situation could have been prevented, and misconceptions cleared up years ago, had all the entities involved done their due diligence.
In today's ever-evolving digital landscape, the concept of consumer consent has taken centre stage for companies. Gone are the days when consent was assumed; today, the control is firmly in the hands of the consumer. For those companies who handle consumer data, consent has to be a priority.
Today’s home and personal care (HPC) encompasses a wide range of products that include shampoo, soaps, cosmetics, cleaning agents and so forth. Like its other counterparts within the consumer packaged goods (CPG) industry, HPC also requires supply chain traceability to verify origin, movement, and handling of raw materials, components, and finished product.
Every e-commerce business knows that digital advertising is the key to attracting and converting customers. The success of your digital advertising strategy, in turn, depends on how effective you are in feeding platforms such as Google Ads, Meta Ads, and TikTok Ads with sufficient amounts of high-quality first-party data.
New year, new you. You’ve probably already heard this countless times but its safe to say that you’ll hear it a whole lot more as you make your way through the five weeks of January. What this actually means for each individual is obviously very different. For some, its gaining financial freedom, achieving a health goal or learning a new skill. For others, it’s fulfilling a professional dream – like owning your own business.
Looking for a job in the marketing industry can be daunting, but if you want to show that you can promote products and services on behalf of a brand, the first step is to demonstrate an ability to market yourself. What can you do to make sure your application gets noticed and you land an interview?
In the dynamic world of digital marketing, generating quality leads is the lifeblood of any successful campaign. As a digital marketer, your ability to generate leads effectively can add massive value to your client’s business. To help you achieve this there are four proven strategies to supercharge your lead generation efforts.
In today's fiercely competitive retail landscape, prioritising customer experience has become crucial for attaining sustainable competitive advantages and ultimately ensuring long-term success. This underscores the need for retailers now more than ever to prioritise customer engagement and aim to enhance the overall customer experience and deliver unparalleled customer satisfaction.
What exactly is reputation management? Is it public relations (PR) and clever marketing? Perhaps, crisis or social media management? A reputation is the perception or opinion that others hold about your company. It is formed based on numerous things such as past behaviour, actions, and achievements, and can have a significant impact on how your company is viewed and treated by others.
In the wake of the rapidly evolving digital landscape, retailers are continuously confronted with a myriad of software solutions. Implementing these systems often requires a considerable investment of resources, frequently resulting in a patchwork of fragmented systems and siloed operations.