Customer experience is a growing priority for organisations, as it should be as it is becoming the most critical factor for customers selecting your brand over another. As such companies need to implement measures to meet customer expectations and deliver consistent customer experiences at every customer touchpoint.
Technology enabled Local Marketing Strategies (LMS) help leading franchises grow at a rate three times faster than competitors. One of the great challenges facing franchise businesses is to maintain their group brand identity while enabling LMS at branch level. Those that do, grow at a rate of about three times than that of their competitors.
The local contact centre industry is thriving and has seen substantial growth over the last four years, as South Africa became an enticing destination for offshore business. Concurrently, telcos across the world are seeking to improve their customer experience and reduce operating costs, largely due to disruptive business models, ever-increasing competition and the rising digital wave.
Despite the slowdown in the global economy, the luxury sector is seeing continued rapid growth. Given the declining economy, the question is, which South Africans can still afford luxury goods? From research conducted we see that the luxury culture is evolving and there are two main sets of luxury consumers in South Africa; traditional and non-traditional.
As digital transformation continues to evolve the business landscape, the market remains fiercely competitive for businesses and brands – especially when it comes to customer loyalty and retention. One industry where this rings especially true is aviation, where customers’ requirements for on-demand access to expert airline consultants must be met through a variety of channels when navigating their travel experience.
Being the best doesn’t guarantee you’ll get the business. Having the best pitch does. Whether you’re looking for clients, investors or employees, you need to know how to pitch your products, services and ideas. Justin Cohen’s internationally acclaimed 6-step formula has been credited with winning some of the toughest deals and exponentially increasing sales.
Organisations looking for growth in 2020 and beyond should question long-standing beliefs about business growth in favour of fresh new beliefs and behaviours. This is the outcome of the most comprehensive global study ever done, spanning 73 countries, interviews with 500 senior executives, 1,500 online survey contributions, and artificial intelligence analysis of over 3,500 pieces of literature
Most of South Africa’s corporate marketers are bypassing the youth market, a 46% slice of today’s consumers who, although they may not yet have the buying power of their parents, are key decision makers when it comes to identifying trends, promoting brands and ultimately influence the majority of household buying decisions.