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Small uptick in SA Consumer Confidence

South Africa’s latest Consumer Confidence Index (CCI) for the second quarter of 2019 shows a three point increase to 93, presenting a marginally more positive quarter on quarter picture for consumer sentiment in South Africa. 

Enhancing customer experience with automation

Customer experience is a growing priority for organisations, as it should be as it is becoming the most critical factor for customers selecting your brand over another. As such companies need to implement measures to meet customer expectations and deliver consistent customer experiences at every customer touchpoint.

Franchises reap the rewards of tech-enabled LMS

Technology enabled Local Marketing Strategies (LMS) help leading franchises grow at a rate three times faster than competitors. One of the great challenges facing franchise businesses is to maintain their group brand identity while enabling LMS at branch level. Those that do, grow at a rate of about three times than that of their competitors.

Chatbots: revolutionising contact centres and customer experience

The local contact centre industry is thriving and has seen substantial growth over the last four years, as South Africa became an enticing destination for offshore business. Concurrently, telcos across the world are seeking to improve their customer experience and reduce operating costs, largely due to disruptive business models, ever-increasing competition and the rising digital wave.

Curated experiences drive luxury consumption despite sluggish economy

Despite the slowdown in the global economy, the luxury sector is seeing continued rapid growth. Given the declining economy, the question is, which South Africans can still afford luxury goods? From research conducted we see that the luxury culture is evolving and there are two main sets of luxury consumers in South Africa; traditional and non-traditional.

The art of public speaking

Few people find it easy to get up and give a speech in front of their professional peers, but a degree of public speaking is required in most professional spheres.

Aviation industry: trends enabling better customer experiences

As digital transformation continues to evolve the business landscape, the market remains fiercely competitive for businesses and brands – especially when it comes to customer loyalty and retention. One industry where this rings especially true is aviation, where customers’ requirements for on-demand access to expert airline consultants must be met through a variety of channels when navigating their travel experience.

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Study challenges old beliefs about business growth

Organisations looking for growth in 2020 and beyond should question long-standing beliefs about business growth in favour of fresh new beliefs and behaviours. This is the outcome of the most comprehensive global study ever done, spanning 73 countries, interviews with 500 senior executives, 1,500 online survey contributions, and artificial intelligence analysis of over 3,500 pieces of literature

Tech-wise, savvy SA youths have definite brand expectations

Most of South Africa’s corporate marketers are bypassing the youth market, a 46% slice of today’s consumers who, although they may not yet have the buying power of their parents, are key decision makers when it comes to identifying trends, promoting brands and ultimately influence the majority of household buying decisions.
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