2018 was a tough year for South African businesses. Many organisations have faced closing their doors or reinventing themselves in order to remain in business. Now more than ever, companies need to differentiate themselves, and the most viable way to do this is through reorganisation around customers and their needs.
Online communication has shaken up the rules for traditional communication – not only in general life, but in business too.
The Black Friday sales frenzy can trigger our deepest emotional and cognitive responses and can lead us down a path of unnecessary spending. However, consumers can use insights from behavioural economics to empower them to make decisions that align with their individual financial goals.
As creatives, we often face the daunting task of having to present our work to a client. Your blood, sweat and tears went into conceptualising and creating a new campaign, and now you have to face a cold boardroom and present your work to an audience that just doesn’t have the same emotional connection that you have to your work.
No matter which line of business you go into, you will most likely need to be a master of networking to succeed as an entrepreneur. Knowing the right people is the key to growing your customer base, finding the right employees, accessing support and expertise and more.
Digitisation has forever changed the consumer buying experience. The internet, once a simple tool to browse options and compare prices before consumers experienced and bought the product in a store, has now become the platform on which brands compete for share of mind and pocket.