It's no secret that online shopping is taking off in South Africa. In fact, studies show that the local eCommerce market is expected to reach almost twenty-five million online shoppers by 2021 – a considerable number given our Internet penetration is at around fifty percent, give or take ten percent depending on which study you read.
Today, 21 AUGUST is World Entrepreneurs’ Day, a day when people who start their own businesses are celebrated globally. One of the biggest make-or-break factors for small to medium sized businesses is creating and maintaining a strong online presence.
Picture this, it’s 1975 and paper diary research is state-of-the-art when conducting FMCG brand research. It’s now 2018, with exponential advances in technology and statistical methods available to the research industry, and yet in some circles, archaic diary surveys are still being implemented.
Modern businesses now have many more channels through which they can interact with their customers. However, this requires a major effort from the entire company. When all these channels work together perfectly, the result is a perfect customer experience (CX).
The impact of music on consumer behaviour is well-known with research showing that consumers shop for longer, spend more money and have an enhanced shopping experience if they’re exposed to music. Many local and international retail and restaurant brands are implementing bespoke in-store music and audio solutions to create a more fun, welcoming and brand-specific experience. There are reasons why in-store music makes sense.
Have you ever sat in a meeting where the person who threw around the most jargon, who managed to build in the most buzzwords into every conversation, was perceived as the hottest property, the flavour of the month! To help you navigate through this minefield of buzzwords, to keep you at the top of your game, we offer some insights into some new and some not so new uses of jargon which continue to populate our many conversations at the office, extending after hours into our social lives.
Consumers are interacting with media content in more sophisticated ways, accessing content on multiple devices, and at any time. In light of this, a new reading currency was required to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and selling of advertising.