Imagine you are going for a weekend away…you’ve Googled how to get there and what to do, you’ve Uber’d a car to the airport...
Consumer buying decisions rely heavily on the retail environment, so it makes sense that retailers are searching for more innovative ways to engage customers at every touchpoint, both online and in-store.With studies pointing to most in-store purchases being made on impulse rather than pre-planned, retailers would do well to consider how customers engage with the retail environment.
Mobile is outpacing traditional marketing channels. It is happening now! Should marketers adopt this medium?Given the mobile phone’s central role in people’s lives, it’s worth asking whether brands and agencies in Africa are investing enough in mobile advertising and marketing.
People are often heard describing products and services coming out of Africa as African. For those who have been lucky enough to have travelled the continent you’d understand the problems that come with blanket branding or making the secondary branding your primary branding.Africa is made up of 54 countries. So when someone says that something is uniquely African, isn’t that labelling a bit too loose? And shouldn’t the African theme be secondary or better yet a tertiary reference from a nomenclature perspective?
Advancements in cloud, mobile technology and Wi-Fi systems have enabled bricks-and-mortar venues to become more competitive by better understanding the needs of their diverse types of visitors.Today, every smartphone is a chatterbox of information.
The South African Competition Commission recently referred a supplier of the main ingredient in bricks used in the construction of affordable housing to the Competition Tribunal for charging excessive prices.