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Wednesday, February 21, 2018

Blockchain is poised to shake up the media!

Blockchain technology has the potential to disrupt existing business models and enable new ones, and the media industry will be the first to feel...

Your brand in a digital world – more useful, more relevant?

Imagine you are going for a weekend away…you’ve Googled how to get there and what to do, you’ve Uber’d a car to the airport...

South African Brands Beat Unstable Conditions

Every year, leading brand and branded business valuation consultancy, Brand Finance puts thousands of the top brands to test.These brands are valued to...

Retail Beacons Merge Mobile to Store

You know what shoppers are doing online – but do you know what they are doing in-store?Consumers are increasingly using digital technology to assist...

What is the key to retail success?

Consumer buying decisions rely heavily on the retail environment, so it makes sense that retailers are searching for more innovative ways to engage customers at every touchpoint, both online and in-store.With studies pointing to most in-store purchases being made on impulse rather than pre-planned, retailers would do well to consider how customers engage with the retail environment.

Market mobile for Africa!

Mobile is outpacing traditional marketing channels. It is happening now! Should marketers adopt this medium?Given the mobile phone’s central role in people’s lives, it’s worth asking whether brands and agencies in Africa are investing enough in mobile advertising and marketing.

What are the issues regarding branding “AFRICAN” products?

People are often heard describing products and services coming out of Africa as African. For those who have been lucky enough to have travelled the continent you’d understand the problems that come with blanket branding or making the secondary branding your primary branding.Africa is made up of 54 countries. So when someone says that something is uniquely African, isn’t that labelling a bit too loose? And shouldn’t the African theme be secondary or better yet a tertiary reference from a nomenclature perspective?

Customer service advantage through analytics

Advancements in cloud, mobile technology and Wi-Fi systems have enabled bricks-and-mortar venues to become more competitive by better understanding the needs of their diverse types of visitors.Today, every smartphone is a chatterbox of information.

Complexities involved in assessment of excessive pricing

The South African Competition Commission recently referred a supplier of the main ingredient in bricks used in the construction of affordable housing to the Competition Tribunal for charging excessive prices.

Secure your dotAfrica domain!

Trademark owners failing to register dotAfrica (.africa) domain names matching their brand names during the 4 April to 2 June Sunrise phase could find themselves incurring significant legal costs.
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