Marketing & Selling

The Internet, video games, television, and filmed entertainment segments of sub-Saharan Africa’s entertainment and media industry are projected to continue to grow, but the publishing industry is having to work very hard to make any headway, according to PwC’s (www.PwC.com) Entertainment and media outlook: 2016 – 2020 report (South Africa – Nigeria – Kenya).

Marketers are facing challenging decisions and trade-offs when it comes to building and sustaining their brands during these recessionary times. South Africa is teetering on...

While many organisations put enormous resources and effort into building their brands and reputations – as they should - they often pay insufficient attention...

Customer experience management has traditionally been about customers being able to rate a business based on their interaction, or a business gathering information to...

Customer Relationship Management (CRM) traditionally has one of the lowest adoption rates because it is not necessarily seen as a key business application. However,...

Today’s youth have a voice and are not scared to use it. The problem is we’re not listening. We should be. The global youth market...