CULTURE KEY
While many organisations put enormous resources and effort into building their brands and reputations – as they should - they often pay insufficient attention...
CUSTOMER EXPERIENCE A TWO-WAY STREET
Customer experience management has traditionally been about customers being able to rate a business based on their interaction, or a business gathering information to...
CRM PAY-OFF?
Customer Relationship Management (CRM) traditionally has one of the lowest adoption rates because it is not necessarily seen as a key business application.
However,...
MARKETING TO AFRICA’S YOUTH: FLY OR FAIL
Today’s youth have a voice and are not scared to use it.
The problem is we’re not listening.
We should be. The global youth market...
