Marketing & Selling

Despite an optimistic outlook for small and medium enterprises this year, experts have warned that entrepreneurs cannot afford simple mistakes if they are to get ahead in tough local conditions.

PODCAST David Ansara - Consultant Afriwise Consult and Dr Ivor Blumenthal, discuss how critical it is for those doing business in Africa to source relevant...

A phenomenal 92% of South Africans reveal they are willing to pay an above-average price for products that deliver higher quality, offer superior functioning (91%) or stand behind environmentally responsible (86%) or socially responsible (77%) principles; this despite economic limitations where only 50% of the population believe that they are financially better off than five years ago.

Today, rewards programmes are nothing extraordinary. Over the years we’ve seen an increased uptake in various programmes. And as consumers get savvier about how...

As the digital industry, we are the custodians of change. We introduce the tools that have the potential to bring exponential levels of growth, efficiency and engagement to our businesses. However, digital alone is not the cure-all for every business problem. In order for digital to succeed in today’s climate, it has to be keenly focused on consumer and employee needs.

A major cause for concern is brewing in the South African media, advertising and communication industry. A trend that was recently blown wide open...

Technology underpins much of the functionality of any contact centre, from multi-channel communication methods and web-chat routing to automated outbound dialling and interactive voice...

Customer intelligence is an essential part of being able to provide excellent communication across a variety of channels – the more a company knows...

Sales and marketing have been playing broken telephone. Traditionally, marketing campaigns ended with delivering leads to client – and that’s where the action stopped....

There is a retail evolution where mass market, ‘one size fits all’ strategies no longer cut it and bigger retail stores are not perceived...