Marketing & Selling

Consumer buying decisions rely heavily on the retail environment, so it makes sense that retailers are searching for more innovative ways to engage customers at every touchpoint, both online and in-store. With studies pointing to most in-store purchases being made on impulse rather than pre-planned, retailers would do well to consider how customers engage with the retail environment.

Mobile is outpacing traditional marketing channels. It is happening now! Should marketers adopt this medium? Given the mobile phone’s central role in people’s lives, it’s worth asking whether brands and agencies in Africa are investing enough in mobile advertising and marketing.

People are often heard describing products and services coming out of Africa as African. For those who have been lucky enough to have travelled the continent you’d understand the problems that come with blanket branding or making the secondary branding your primary branding. Africa is made up of 54 countries. So when someone says that something is uniquely African, isn’t that labelling a bit too loose? And shouldn’t the African theme be secondary or better yet a tertiary reference from a nomenclature perspective?

Advancements in cloud, mobile technology and Wi-Fi systems have enabled bricks-and-mortar venues to become more competitive by better understanding the needs of their diverse types of visitors. Today, every smartphone is a chatterbox of information.

The South African Competition Commission recently referred a supplier of the main ingredient in bricks used in the construction of affordable housing to the Competition Tribunal for charging excessive prices.

Trademark owners failing to register dotAfrica (.africa) domain names matching their brand names during the 4 April to 2 June Sunrise phase could find themselves incurring significant legal costs.

It takes only a cursory glance at the daily headlines to understand that corporate reputations are under immense pressure due to growing media and stakeholder scrutiny.

South Africa is navigating choppy economic and political seas and nowhere is that more apparent than in the latest Consumer Confidence Index (CCI) figures,...

Despite an optimistic outlook for small and medium enterprises this year, experts have warned that entrepreneurs cannot afford simple mistakes if they are to get ahead in tough local conditions.

PODCAST David Ansara - Consultant Afriwise Consult and Dr Ivor Blumenthal, discuss how critical it is for those doing business in Africa to source relevant...