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BOOK REVIEW | Pitch To Win

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Being the best doesn’t guarantee you’ll get the business. Having the best pitch does. Whether you’re looking for clients, investors or employees, you need to know how to pitch your products, services and ideas. Justin Cohen’s internationally acclaimed 6-step formula has been credited with winning some of the toughest deals and exponentially increasing sales.

Enhancing customer experience with automation

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Customer experience is a growing priority for organisations, as it should be as it is becoming the most critical factor for customers selecting your brand over another. As such companies need to implement measures to meet customer expectations and deliver consistent customer experiences at every customer touchpoint.

Connected consumers are connected travellers

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It would be a mistake to distinguish a traveller as having separate personal and corporate travel profiles when digitisation has ensured that the travel expectations and decision-making, whether travelling for business or pleasure, are largely one and the same.

REPORT | Global advertising law developments in response to COVID-19

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We have released a report on advertising law developments around the world in response to COVID-19 pandemic. As the world faces a terrible pandemic, there’s been an enormous effort by regulators and others to protect consumers. This special report tracks how regulators and others have responded to advertising issues, such as fake cures and price gouging, related to COVID-19.

Is your brand nutrient rich?

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We’ve all heard it before: Never skip breakfast! From the nutrition experts to our colleagues over morning coffee, we hear that we need to Get it All this morning so that we can Have It All today.

Retail Beacons Merge Mobile to Store

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You know what shoppers are doing online – but do you know what they are doing in-store? Consumers are increasingly using digital technology to assist...

We are still a nation at war with ourselves, even if...

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In 1994, I wrote an article in which I stated that ‘the ‘eggshell issues’ of racial discrimination, bias, prejudice and stereotyping, until now far too sensitive to discuss openly, needed to become the subject of continuous debate at all levels of the organisation.’

Small uptick in SA Consumer Confidence

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South Africa’s latest Consumer Confidence Index (CCI) for the second quarter of 2019 shows a three point increase to 93, presenting a marginally more positive quarter on quarter picture for consumer sentiment in South Africa. 

Intelligent Enterprises make the Experience Economy click with consumers

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Today’s consumers are more informed than ever about their purchasing decisions. They are constantly connected, constantly searching for information, constantly sharing their brand experiences on social media and constantly demanding that their needs are instantly gratified.

What’s in a gif?

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If a picture is worth a thousand words then, surely, a GIF must be worth a couple of thousand more? The GIF or GIF (because how to pronounce it remains one of the modern world’s greatest mysteries) is nothing new, having been introduced to the world all the way back in 1987 by Steve Wilhite.

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