What are the issues regarding branding “AFRICAN” products?
People are often heard describing products and services coming out of Africa as African. For those who have been lucky enough to have travelled the continent you’d understand the problems that come with blanket branding or making the secondary branding your primary branding.
Africa is made up of 54 countries. So when someone says that something is uniquely African, isn’t that labelling a bit too loose? And shouldn’t the African theme be secondary or better yet a tertiary reference from a nomenclature perspective?
Help ensure small local businesses get found on Google
If you’re running a local retail or services business, you will know about the importance of local search. Consumers often search the web for products or services near them when they’re close to making a purchase, and you need to be there to close the deal.
Opening a second business location – steps to expansion
The prospect of expanding your business to a second location might be an enticing opportunity for growth. But it’s a decision you shouldn’t take lightly. Careful planning, critical analysis, and data-informed execution are essential to ensuring your new location’s success.
Data protection is key in a digital world
Data is a key asset to any business – that’s why it’s crucial that it’s protected. Data can help businesses understand vital information, such as customer buying behaviour or enable digital payments. However, in the wrong hands, it can be abused. Consider the risk that cyberattacks and data breaches pose to businesses.
Unlocking the power of your community
The Coronavirus pandemic has shown us just how much humans crave positive, social connection. Throughout various stages of lockdown, we have seen that when people feel connected, they become happier, more engaged and highly loyal.
How young people can become great salespeople
Recently, I wrote about what I would tell my 26-year-old self. This piece was well-received because it resonated with many people. You see, hindsight is 20/20, and so the ability to have access to some wisdom that comes with age is priceless.
Are we too digitally dependent?
Businesses who still think that brand and customer loyalty are what will keep them ahead of the competition, are in for a nasty surprise. In today’s age of digital transformation and accelerated technological change, customers are looking for exceptional experiences, and are shifting their loyalties to the brands that offer them.
Are lost sales impacting your bottom line?
Using technology to manage your company’s loss rate can have a massive impact on your bottom line. If you want to win at business, you need to become obsessed with your losses.
Black Friday: high risk – high reward
Black Friday is what happens when the dangerous mixture of anxiety and excitement are blended in a retail test tube. Although we might think that we know what is going to happen, the result is almost never as predictable as we would like it to be; with the risk that it might all blow up always a possibility. Each year in the build-up to the day, both consumers and suppliers deal with the fact that things can go horribly wrong.
Secure your dotAfrica domain!
Trademark owners failing to register dotAfrica (.africa) domain names matching their brand names during the 4 April to 2 June Sunrise phase could find themselves incurring significant legal costs.