Brand and culture symbiosis
The reason for leadership to make building a purposeful culture a priority is not to have happy employees - nice as that is - but to inspire employees with the organisation’s purpose in order to deliver on the brand promise.
Will blockchain bring truth to marketing?
Mike Jones | Strategic Planning Director | NATIVE VML | mike@native.co.za | https://www.vml.com/native-vml/ |
In many ways technology has brought about some growing pains to the...
Big data for human behavior
Hulya Balikci | Online Reputation Manager | NATIVE VML| hulya.balikci@native.co.za | www.vml.com |
“Big Data” has became a popular term recently and it refers to the huge...
Capturing the Generation Z opportunity?
Rachel Thompson | Insights Director | GfK South Africa | rachel.thompson@gfk.com | www.gfk.com/en-za/ |
South Africa has a youthful population, with more than 66% of...
Digital Disruption: Friend or Foe?
Jarred Cinman | Managing Director | NATIVE VML | jarred@native.co.za | www.vml.com |
Digital Disruption - or technological innovation (depending on your perspective) - is...
Bell Pottinger expelled for unethical conduct!
PRISA welcomes PRCA’s decision to expel Bell Pottinger for unethical conduct.
The Public Relations Institute of Southern Africa (PRISA) acknowledges the Public Relations and Communications...
Blockchain is poised to shake up the media!
Blockchain technology has the potential to disrupt existing business models and enable new ones, and the media industry will be the first to feel...
Your brand in a digital world – more useful, more relevant?
Imagine you are going for a weekend away…you’ve Googled how to get there and what to do, you’ve Uber’d a car to the airport...
South African Brands Beat Unstable Conditions
Every year, leading brand and branded business valuation consultancy, Brand Finance puts thousands of the top brands to test.
These brands are valued to...
Retail Beacons Merge Mobile to Store
You know what shoppers are doing online – but do you know what they are doing in-store?
Consumers are increasingly using digital technology to assist...
