Marketing & Selling

People are often heard describing products and services coming out of Africa as African. For those who have been lucky enough to have travelled the continent you’d understand the problems that come with blanket branding or making the secondary branding your primary branding. Africa is made up of 54 countries. So when someone says that something is uniquely African, isn’t that labelling a bit too loose? And shouldn’t the African theme be secondary or better yet a tertiary reference from a nomenclature perspective?

Few people find it easy to get up and give a speech in front of their professional peers, but a degree of public speaking is required in most professional spheres.

What are your rights when an online transaction goes wrong? The worldwide pandemic, and associated lockdown, have brought about many changes in consumer behaviour. One of which is the surge in online shopping. As South African consumers adapt to the new normal, where traditional ways of shopping are largely discouraged in favour of online shopping (in an effort to promote social distancing), the number of card-not-present transactions (card transactions that occur while the buyer and seller are not in the same place) has increased exponentially.

You know what shoppers are doing online – but do you know what they are doing in-store? Consumers are increasingly using digital technology to assist...

The rules are about to change... or the majority of brand owners, social media advertising is a must-have. Not only is this platform one of the most cost-effective ways of brand promotion, it also, almost instantaneously, reaches a large, targeted consumer base.

South Africa’s President Cyril Ramaphosa has declared a national state of disaster amid the COVID-19 virus outbreak. While many areas of life are being impacted as the virus spreads, it also presents challenges for many business owners.

The act of creation is a human being’s primal superpower. We don’t fly, and yet we do. We made that possible. We don’t breathe underwater, and yet we do. We can’t walk on the moon and yet we have. We can’t deflect the coronavirus and yet I have every faith we will.

Today, rewards programmes are nothing extraordinary. Over the years we’ve seen an increased uptake in various programmes. And as consumers get savvier about how...

2018 was a tough year for South African businesses. Many organisations have faced closing their doors or reinventing themselves in order to remain in business. Now more than ever, companies need to differentiate themselves, and the most viable way to do this is through reorganisation around customers and their needs.

From Absa to the SABC and this week, John Deere SSA’s rebranding - we often see the need for and impact of established brands choosing to differentiate themselves with a new brand name, visual identity, positioning and vision. Whether it’s to escape the past, or to catapult a brand into the future, creating a corporate image that attracts and connects with your customer, is key. But how do you know whether you need a rebrand?