Home Articles Marketing & Selling

Marketing & Selling

What are the issues regarding branding “AFRICAN” products?

People are often heard describing products and services coming out of Africa as African. For those who have been lucky enough to have travelled the continent you’d understand the problems that come with blanket branding or making the secondary branding your primary branding. Africa is made up of 54 countries. So when someone says that something is uniquely African, isn’t that labelling a bit too loose? And shouldn’t the African theme be secondary or better yet a tertiary reference from a nomenclature perspective?

Constant release of new features can erode customer trust

Businesses must release new, exciting digital experiences and products at higher velocities than ever before to remain relevant and continue to increase their share of wallet in this brave new world which we refer to as the post-digital era. This unprecedented pace of innovation has several unintended consequences, which, if not purposefully addressed, can erode trust and alienate customers.

Big 5 banks under pressure as technology parity is reached

The customer satisfaction gap between South Africa’s banks is closing rapidly, with the digital acceleration brought about by the pandemic being a significant equaliser. Banks are under significant pressure to reinvent their customer value propositions and differentiators at a time when technology and digitisation are making them increasingly invisible to their customers - until things go wrong.

What are your chargeback rights?

What are your rights when an online transaction goes wrong? The worldwide pandemic, and associated lockdown, have brought about many changes in consumer behaviour. One of which is the surge in online shopping. As South African consumers adapt to the new normal, where traditional ways of shopping are largely discouraged in favour of online shopping (in an effort to promote social distancing), the number of card-not-present transactions (card transactions that occur while the buyer and seller are not in the same place) has increased exponentially.

The art of public speaking

Few people find it easy to get up and give a speech in front of their professional peers, but a degree of public speaking is required in most professional spheres.

What’s in a gif?

If a picture is worth a thousand words then, surely, a GIF must be worth a couple of thousand more? The GIF or GIF (because how to pronounce it remains one of the modern world’s greatest mysteries) is nothing new, having been introduced to the world all the way back in 1987 by Steve Wilhite.

How young people can become great salespeople

Recently, I wrote about what I would tell my 26-year-old self. This piece was well-received because it resonated with many people. You see, hindsight is 20/20, and so the ability to have access to some wisdom that comes with age is priceless.

The 80:20 rule | A powerful concept for SME’s

South Africa has a very eager and vibrant entrepreneurial spirit and community. This is fortunate because if we are ever to make an impact on the massive requirement for job growth in this country, it is from small and medium enterprises (SME’s) that it must come.

BOOK REVIEW | Rapport: The Four Ways to Read People

We all have to deal with difficult people, all of us have to deal with difficult people. Whether we are asking our boss for a pay rise or we are asking our neighbour to move a fence, we can struggle to avoid arguments and get what we want.

The art of rebranding – when to rebrand?

From Absa to the SABC and this week, John Deere SSA’s rebranding - we often see the need for and impact of established brands choosing to differentiate themselves with a new brand name, visual identity, positioning and vision. Whether it’s to escape the past, or to catapult a brand into the future, creating a corporate image that attracts and connects with your customer, is key. But how do you know whether you need a rebrand?


Member Login

Forgot Password?

Join Us

Password Reset
Please enter your e-mail address. You will receive a new password via e-mail.