Marketing & Selling

We have released the latest 2019 South African Customer Satisfaction Index for Short-Term Insurance. There is a fallacy across many businesses that digital transformation and customer experience and satisfaction are interchangeable. They are not. 

Few people find it easy to get up and give a speech in front of their professional peers, but a degree of public speaking is required in most professional spheres.

You know what shoppers are doing online – but do you know what they are doing in-store? Consumers are increasingly using digital technology to assist...

The rules are about to change... or the majority of brand owners, social media advertising is a must-have. Not only is this platform one of the most cost-effective ways of brand promotion, it also, almost instantaneously, reaches a large, targeted consumer base.

2018 was a tough year for South African businesses. Many organisations have faced closing their doors or reinventing themselves in order to remain in business. Now more than ever, companies need to differentiate themselves, and the most viable way to do this is through reorganisation around customers and their needs.

The act of creation is a human being’s primal superpower. We don’t fly, and yet we do. We made that possible. We don’t breathe underwater, and yet we do. We can’t walk on the moon and yet we have. We can’t deflect the coronavirus and yet I have every faith we will.

Mobile is outpacing traditional marketing channels. It is happening now! Should marketers adopt this medium? Given the mobile phone’s central role in people’s lives, it’s worth asking whether brands and agencies in Africa are investing enough in mobile advertising and marketing.

South Africa’s President Cyril Ramaphosa has declared a national state of disaster amid the COVID-19 virus outbreak. While many areas of life are being impacted as the virus spreads, it also presents challenges for many business owners.

Every year, leading brand and branded business valuation consultancy, Brand Finance puts thousands of the top brands to test. These brands are valued to...

Today, rewards programmes are nothing extraordinary. Over the years we’ve seen an increased uptake in various programmes. And as consumers get savvier about how...