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Vanity metrics mask value
Today’s marketers, particularly those working with SMEs, are finding that long-term gains often disappear in the pursuit of undefined "vanity metrics". These metrics are not moving the needle in ways that align with real returns on investment. The world has changed. As a result, marketing must change, too.
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Prosus accelerates growth and profitability
Prosus delivered a strong performance during a transformative year. We have exceeded our profitability targets, as we build the leading lifestyle ecommerce company in Latin America, Europe and India, driven by AI and innovation.
Naspers accelerates growth and profitability
Naspers delivered a strong performance during a transformative year, as we build the leading lifestyle ecommerce company in Latin America, Europe and India, driven by AI and innovation.
EXECUTIVE & ENTERPRISE PROFILES
Breaking Barriers: Kerry van der Merwe’s Path to CFO at Rainbow...
In the dynamic and challenging business world, women’s leadership roles have been evolving rapidly, yet there remains much ground to cover. Kerry van der Merwe, the Chief Financial Officer (CFO) of Rainbow Chicken Ltd., stands as a testament to the progress made and the work still to be done. Her journey, marked by perseverance, strategic foresight, and a commitment to gender equality, offers valuable insights for aspiring female leaders and decision-makers across industries.
Turning the tables on hunger
The recent convergence of World Hunger Day and South Africa’s Election Day invited a critical examination of our nation's battle against hunger. The days leading up to this important occasion buzzed with election fervour, but in the aftermath of the campaign promises and political posturing, let us not forget the stark realities faced by millions of South Africans, particularly our children and mothers, who bear the brunt of malnutrition and food insecurity.
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