Marketing & Selling

The impact of music on consumer behaviour is well-known with research showing that consumers shop for longer, spend more money and have an enhanced shopping experience if they’re exposed to music. Many local and international retail and restaurant brands are implementing bespoke in-store music and audio solutions to create a more fun, welcoming and brand-specific experience. There are reasons why in-store music makes sense.

Have you ever sat in a meeting where the person who threw around the most jargon, who managed to build in the most buzzwords into every conversation, was perceived as the hottest property, the flavour of the month! To help you navigate through this minefield of buzzwords, to keep you at the top of your game, we offer some insights into some new and some not so new uses of jargon which continue to populate our many conversations at the office, extending after hours into our social lives.

It’s the era of living in fear of saying the wrong thing at the wrong time. So be prepared as the history of reputational damage is littered with the debris of bad choices, poorly worded tweets and terrible articles.

Consumers are interacting with media content in more sophisticated ways, accessing content on multiple devices, and at any time. In light of this, a new reading currency was required to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and selling of advertising.

The EU’s General Data Protection Regulation (GDPR) officially came into force on 25 May, followed by its local cousin, POPIA in the second or third quarter of the year. You may be feeling this already – who hasn’t received a flood of Privacy Policy and Data Protection Policy updates from around the world. Both GDPR and POPIA are set to dramatically change the way South African organisations do business – especially how personal data is handled and stored.

Even as technology improves and automation becomes more prevalent, most consumers globally still prefer human interaction. People engage daily with apps, self-service checkouts, websites and the like. But the minute something goes wrong they want to talk to a person.

After a period of intense data validation, The Publisher Research Council (PRC) is pleased to announce that the first ever Publisher Audience Measure Survey (PAMS) is live and available to all research and software bureaus. The data researches titles and brands.

If a picture is worth a thousand words then, surely, a GIF must be worth a couple of thousand more? The GIF or GIF (because how to pronounce it remains one of the modern world’s greatest mysteries) is nothing new, having been introduced to the world all the way back in 1987 by Steve Wilhite.

Organisations and their brands need to take consumers into their confidence when facing a crisis. Although this seems straight forward, it is rarely the case. Quite often corporates respond too late or hope the issue will not surface in the media or social media. In communications, this approach is a cardinal sin. 

A popular burger chain’s logo appears above an uncomfortable close-up of a naked woman on a porn site, while a food retailer’s banners appeared next to fake news articles on a highly disreputable website. Chances are these brands have no idea that their brand adverts are appearing in such brand damaging environments.