The B2B of LinkedIn
South Africa has 6,1 million people using LinkedIn, with 72% of brands relying on it as a marketing tool. This is very relevant in the B2B space, because you could be missing out if you’re not already using LinkedIn for business.
Economic consequences of Black Friday and understanding consumer behaviour
The Black Friday sales frenzy can trigger our deepest emotional and cognitive responses and can lead us down a path of unnecessary spending. However, consumers can use insights from behavioural economics to empower them to make decisions that align with their individual financial goals.
Presenting creative – unpack your thinking first or run 100 laps
As creatives, we often face the daunting task of having to present our work to a client. Your blood, sweat and tears went into conceptualising and creating a new campaign, and now you have to face a cold boardroom and present your work to an audience that just doesn’t have the same emotional connection that you have to your work.
Become a networking ninja
No matter which line of business you go into, you will most likely need to be a master of networking to succeed as an entrepreneur. Knowing the right people is the key to growing your customer base, finding the right employees, accessing support and expertise and more.
Time to act on digital transformation
Digitisation has forever changed the consumer buying experience. The internet, once a simple tool to browse options and compare prices before consumers experienced and bought the product in a store, has now become the platform on which brands compete for share of mind and pocket.
Women – changing stereotypes creates opportunity
Statistics from globally recognised organisations and research institutions – PwC, Harvard & McKinsey – have found that the market for women is continuing to grow at an exponential rate while innovating to this segment still isn’t meeting its unique requirements.
Go global – from day one
You might think it’s hard to become a global business, but companies from all over the world are managing to make it internationally, and here are a few ways it can be done.
Key benefits of a restaurant franchise model
A franchise with a proven track record will probably have a lower risk and should therefore be an attractive investment. When investors are considering a franchise in the restaurant industry they should, however, evaluate the following pointers that could influence their decision:
Is your brand nutrient rich?
We’ve all heard it before: Never skip breakfast! From the nutrition experts to our colleagues over morning coffee, we hear that we need to Get it All this morning so that we can Have It All today.
The 80:20 rule | A powerful concept for SME’s
South Africa has a very eager and vibrant entrepreneurial spirit and community. This is fortunate because if we are ever to make an impact on the massive requirement for job growth in this country, it is from small and medium enterprises (SME’s) that it must come.
