Marketing & Selling

The emergence of social enterprises on to the business landscape of the South African economy is often a point of contention due to the seemingly conflicting driving factors of philanthropy versus profit.

The rules are about to change... or the majority of brand owners, social media advertising is a must-have. Not only is this platform one of the most cost-effective ways of brand promotion, it also, almost instantaneously, reaches a large, targeted consumer base.

What do you get when you put five media owners, five startups/e-commerce businesses and a growth marketing partner in a room? A very heated and passionate debate about the merit of including radio and TV in your media plan and how to make this possible.  

When you imagine attending a business conference, there is a certain expectation that comes with it. Typically, it involves being cocooned in a stark white space or darkened room, rows of chairs, and a projector pointing at a pull-down screen.

Digitalisation has led to customers having an overwhelming number of choices in purchasing choices, brand selections and generally – everything they do. When presented with too many choices, many customers are likely to make poor decisions and disconnect with brands. When it comes to options, simplicity wins. Companies succeed when they cater to the individual customer and make it easier for them to consume what they want, how and when they want.

Google search marketing saw an upswing in technologies such as chatbots, voice search, image searches and enhanced search engine results (SERP) features in 2018.

We don’t surf the internet like we used to because technology continues to evolve and drive our behaviour. Thanks to Google, search engine optimisation (SEO) is also changing.

2018 was a tough year for South African businesses. Many organisations have faced closing their doors or reinventing themselves in order to remain in business. Now more than ever, companies need to differentiate themselves, and the most viable way to do this is through reorganisation around customers and their needs.

Online communication has shaken up the rules for traditional communication – not only in general life, but in business too. 

Using technology to manage your company’s loss rate can have a massive impact on your bottom line. If you want to win at business, you need to become obsessed with your losses.