Marketing & Selling

A franchise with a proven track record will probably have a lower risk and should therefore be an attractive investment. When investors are considering a franchise in the restaurant industry they should, however, evaluate the following pointers that could influence their decision:

We’ve all heard it before: Never skip breakfast! From the nutrition experts to our colleagues over morning coffee, we hear that we need to Get it All this morning so that we can Have It All today.

South Africa has a very eager and vibrant entrepreneurial spirit and community. This is fortunate because if we are ever to make an impact on the massive requirement for job growth in this country, it is from small and medium enterprises (SME’s) that it must come.

Africa’s entertainment and media industry has entered a dynamic new phase - a third wave of convergence. The borders that once separated the entertainment and media (E&M), technology and telecommunications industries are blurring in the battle for the attention of the consumer in a world that is rapidly digitising.

While online isn’t threatening the brick-and-mortar retailers too much as yet, traditional retailers must use digital to innovate their business and remain relevant.

It's no secret that online shopping is taking off in South Africa. In fact, studies show that the local eCommerce market is expected to reach almost twenty-five million online shoppers by 2021 – a considerable number given our Internet penetration is at around fifty percent, give or take ten percent depending on which study you read.

Competition in the retail industry is fiercer than ever. To stay competitive, you need to give customers compelling reasons to come in to your store and shop.

Today, 21 AUGUST is World Entrepreneurs’ Day, a day when people who start their own businesses are celebrated globally. One of the biggest make-or-break factors for small to medium sized businesses is creating and maintaining a strong online presence.

Picture this, it’s 1975 and paper diary research is state-of-the-art when conducting FMCG brand research. It’s now 2018, with exponential advances in technology and statistical methods available to the research industry, and yet in some circles, archaic diary surveys are still being implemented.

Modern businesses now have many more channels through which they can interact with their customers. However, this requires a major effort from the entire company. When all these channels work together perfectly, the result is a perfect customer experience (CX).