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Marketing & Selling

Ways online presence can damage a business

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A company’s online presence can make or break a business, and in today’s business world, a company without an online presence is practically non-existent. This is why having a well-managed online presence is one of the most effective and advantageous strategies for a business to implement.

Generation Z or Zoomers are the hottest new audience

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The new generation which brands are taking a keen interest in are called Gen Z or ‘Zoomers’, this refers to people born between 1997 and 2015, who are within the age range of 7 to 25 years old in 2022, representing almost 27.5 million people in South Africa.

Go OMO! The new integrated vision for the store of tomorrow

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Although many retailers have successfully implemented omnichannel services like same-day shipping, in-store pickup or home delivery, research shows that only a third of retail executives said this was a regular service, while 62% said it was just for the 2021 holiday season.

How regulated industries are getting results from digital marketing

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Consumers are changing - they have less time, aren't brand loyal, are more socially and environmentally conscious, and prefer experiences over products. According to a Deloitte study, these changes are a result of climate change, economic constraints and increasing competitive options.

Get your business online – in a hurry

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Whether you’ve been retrenched, and need to get your business idea off the ground as soon as possible, or you’re launching a side hustle to earn an additional income; existing online is key to your success. The internet is where customers go to search for products and services, read reviews, and spend their hard-earned cash.

Are we too digitally dependent?

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Businesses who still think that brand and customer loyalty are what will keep them ahead of the competition, are in for a nasty surprise. In today’s age of digital transformation and accelerated technological change, customers are looking for exceptional experiences, and are shifting their loyalties to the brands that offer them.

Driving sales through simplicity and saving time in the process

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Spending the past two years in a pandemic-state has not only changed the face of the media landscape but has meant that the media sales industry has had to evolve to remain relevant. There is a vast amount of information around the expanding media landscape that one might feel overwhelmed by the torrent of changing advertiser needs.

Steps to collecting proper data for a company

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In today’s corporate world, data is power, and for a business strategy to be worthwhile, it must be supported by substantial data. Moreover, without research, it will be difficult for organisations to identify areas of improvement.

Digital Terrestrial Television 101 – the long and the short of...

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Despite how very long in the making this transition process has been, and with a lot of recent press around the switch to Digital Terrestrial Television (DTT), it is still common to find people confused by or lacking full understanding of what exactly DTT is.

BOOK REVIEW | Brandalism

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In Brandalism, the follow-up to his bestselling, award-winning debut book The Best Dick, Mike Sharman delves into the (start)ups and downs associated with brand building and the need for business to dismantle, and vandalise its perceived, public-facing, persona.

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