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Marketing & Selling

The three apples that changed our world

Three iconic apples have profoundly shaped human behaviour over the centuries. It began with Eve's fateful bite, symbolising our innate temptation for social status. Then came Newton's apple, revealing the gravitational forces that exist between objects and people. Finally, there was Steve Jobs' Apple, putting a powerful handheld window to the world in our palms - allowing us to seamlessly connect, purchase, and share our lifestyles like never before.

Harnessing cultural diversity in business communication

In a country as diverse as South Africa, with its rich tapestry of languages and cultures, the importance of speaking to audiences in their own language cannot be overstated. Cultural diversity is not just a buzzword; it's a driving force for economic growth, social cohesion, and sustainable development.

Adtech’s future – AI, first-party data & privacy

Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, have reimagined contextual messaging, creativity, and campaigns at scale.

AI & ‘phygital’ experiences re-set to reshape the customer journey

With brands recognising the power of conversations, AI-driven solutions, and phygital experiences, consumers can anticipate more personalised, seamless, and satisfying engagements with businesses this year. As technological innovations continue to shape the business landscape, 2024 is poised to be a transformative year for customer experience (CX).

How businesses can leverage games to drive social change

Games are one of the biggest entertainment categories in the world today. Globally, video games are worth more than US$242 billion and are expected to be worth nearly US$584 billion by 2030. Over the last two decades, gaming has also become so much more accessible.

Embracing next-generation solutions to meet customers’ demands

South African banks have weathered rough seas during the past year, with many of their customers coming under severe pressure from a stagnant economy, rising cost of living and high interest rates. Despite these storms, the financial services industry is still delivering good profits and growth, but there is constant pressure to maintain these results amid the adverse market trends and pressures that are currently shaping the landscape.

How retailers can capitalise on the cold season

Conventional wisdom is that winter is one of the weakest periods for retail trading in South Africa. However, a big data analysis we commissioned shows that retail sales tend to pick up in winter after the quiet autumn months. 

Threat of customer push-back against AI looms large

South African business leaders might be willing to invest in artificial intelligence (AI) to improve their business operations, but they are being held back by a crucial ingredient: technical skills. A recent snap poll we conducted shows that budget is not an issue, but a skills vacuum is.

The role of AI in combating misinformation – an in-depth analysis

In an era defined by information overload, distinguishing between fact and fiction has become a paramount challenge. Artificial intelligence (AI) has emerged as a powerful ally in the fight against misinformation, employing sophisticated algorithms and machine learning techniques to ensure the integrity of the information disseminated to the public.

WhatsApp business app vs platform

In the age of digital transformation, effective communication with customers is the key to success for businesses of all sizes. With 2.7 billion active users per month, WhatsApp has emerged as a powerhouse in the world of messaging apps. To harness its potential for enhancing customer experiences, you have two distinct options: WhatsApp business app and WhatsApp business platform (API).


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