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Big 5 banks under pressure as technology parity is reached

The customer satisfaction gap between South Africa’s banks is closing rapidly, with the digital acceleration brought about by the pandemic being a significant equaliser. Banks are under significant pressure to reinvent their customer value propositions and differentiators at a time when technology and digitisation are making them increasingly invisible to their customers - until things go wrong.

2022 e-commerce trends

The events of the last few years have hit the fast forward button for the South African e-commerce industry. According to Geopoll, e-commerce grew by 66% YoY (Year over Year) in 2020, while brick and mortar retail fell by 30%.

Seamless communication is key to CX

Today, most companies know that a great customer experience (CX) is their best hope of standing out from their competitors. Many are also aware of the fact that communication is key to building those experiences. After all, so much of CX is about building relationships and, as any therapist will tell you, communication is vital to a healthy relationship.

Are websites heading towards their ‘Kodak moment’?

For over a hundred years, Kodak held a near-monopoly on the manufacture of cameras and photo production. In 2007, the introduction of the digital camera resulted in film camera sales falling to almost zero, which led to the company filing for bankruptcy in January 2012.

The end of third-party cookies – what businesses need to know

In a move to charter a 'course towards a more privacy-first web', Google announced plans to phase out third-party cookies in their Chrome browser by mid-2023. This comes as part of their broader Privacy Sandbox initiative launched in 2019 and has led businesses to speculate about the future of digital advertising.

2022 – the year that retail changes forever

South African customers are highly conscious of what, how and where they buy. Besides being budget-conscious, they're very aware of the impact of their choices, and this year, consumers will increasingly be driven by preferences.

New privacy and security updates force marketers to focus on conversion...

While email marketers are facing a growing number of obstacles when looking to send out emails at scale, some email service providers are actively pursuing the implementation of multiple solutions which can help ensure that emails reach their intended recipients and that improved analytics allow for better campaign refinements that drive what ultimately matters to the business - sales and retention.

Are influencers inciting their followers to buy counterfeit products?

Influencers have become one of the best ways to get your products sold online, and many brands invest millions into 'top-tier' influencers to promote their products. Unfortunately, this has created a situation where some influencers, knowingly or unknowingly, promote counterfeit goods.

Digital marketing trends you need to know in 2022

The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for marketing professionals to raise brand awareness and expand market share. Last year's important trend, personalisation, continues to be relevant as customers demand that their brands understand them better.

Global e-commerce trends for 2022

Online shopping is expected to reach $1 trillion by 2022, this is according to a report by Adobe’s e-commerce division. To gain a competitive advantage and to exceed customer expectations, businesses need to discover the emerging trends in ecommerce and adopt current trending technologies in software.


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