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BOOK REVIEW | Rapport: The Four Ways to Read People

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We all have to deal with difficult people, all of us have to deal with difficult people. Whether we are asking our boss for a pay rise or we are asking our neighbour to move a fence, we can struggle to avoid arguments and get what we want.

Paper on competition in the digital economy published

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The paper details competition and regulatory issues in the South African digital economy and sets out the Commission's intended strategic actions in relation to competition law issues, and proposed strategic actions for other regulators to consider concerning their respective regulatory areas, namely telecommunication and broadcasting, data protection and financial services regulators.

Combining forces: the insurance journey of tomorrow

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Disruption taking place through isolated digital innovations are a thing of the past. Instead, a complete digital policyholder journey is becoming the expectation within insurance. This can be attributed to how innovation has become commonplace for a business to stay ahead of the curve.

Customer expectations require a digitally-led insurance approach

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As technology evolves, people are not only comfortable with a digital environment but have also embraced an always on-mobile lifestyle. They now demand a seamless customer experience from their service providers across all engagement channels.

BOOK REVIEW | No Rules Rules

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Finally Reed Hastings, Netflix Chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries. With INSEAD business school professor Erin Meyer, he will explore his leadership philosophy - which begins by rejecting the accepted beliefs under which most companies operate - and how it plays out in practice at Netflix.

The evolution of email to emerge as a marketing power tool

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With the range of digital communication channels now available, the question of whether or not e-mail will become obsolete is relevant – but ICT and digital professionals believe that email will always continue to serve as a fast, simple, efficient and accurate means of communication.

Common mistakes marketers make in attributing conversions

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Marketers know that a customer’s journey from their first exposure to the brand to a conversion event will generally involve a number of touchpoints along the way. The trick is to be able to understand the role that each of these channels and touchpoints played in the desired outcome of the customer making a final purchase.

Protective laws when naming and marketing products

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A case in point is the UK Intellectual Property Office’s (UKIPO) recent decision to refuse French company Les Grands Chais de France’s (LGCF) application for registration for the trade mark 'Nosecco' for non-alcoholic wines. The UKIPO held that the name Nosecco would evoke the image of the increasingly popular geographical indication (GI) Prosecco in consumers’ minds.

Reputation Crisis! | How to turn your misfortune into opportunity

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Sometimes things do go wrong - this is a reality of business and life. How one responds to an issue or how one resolves an embarrassment, determines how your business and personal reputation is scarred or strengthened in a time of crisis.

BusinessBrief October/November 2020 edition is now available!

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Read our exclusive cover story titled REPUTATION CRISIS! | HOW TO TURN YOUR MISFORTUNE INTO OPPORTUNITY by Willem S Eksteen, Chief Executive, Stone, as well a host of other topical management articles written by professionals, consultants and academics in the October/November 2020 edition of BusinessBrief.

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