Gaming is growing at an incredible pace all around the world. In fact global revenue is estimated to be worth over $159 billion in 2021 with a projected compound annual growth rate of 10.5% until 2026. The forecast is even bigger for Africa as the continent plays catch up with the rest of the world.
An interview with Desiree Gullan, Executive Creative Director, Gullan and Gullan Digital, and Dr Ivor Blumenthal, CEO, ArkKonsult, discussing why in the digital era, it’s never been more difficult for brands to break through the deluge of information and penetrate consumer’s ever decreasing attention spans.
When South Africa entered into a hard and extended national lockdown on 27 March 2020, banks responded rapidly and empathetically to their account holders' financial crisis. According to the Banking Association of South Africa (BASA), as at 24 October 2020, banks had provided over R50 billion in financial relief – R33,61 billion in payment breaks on credit agreements and R16,71 billion under the loan guarantee scheme – to South African businesses and individuals.
The rise of e-commerce in the country over the past year may have been driven by the pandemic, but it was long overdue. It is worth noting that South Africa was arguably too slow in initially adopting e-commerce, chiefly because it appeared focused on the niche upper end of the market. Thus, many retailers did not view it as a necessity.
Humans create ideas and technology helps us share them. Finding a team that can marry the two, will give any brand a competitive edge. The human behind the tech always has to ensure that their ideas are culturally relevant to the audience and that the tech used is accessible to their market.
In the digital era, it's never been more difficult for brands to break through the deluge of information and penetrate consumer’s ever decreasing attention spans. Your brand messaging is one of the most important aspects of a marketing communications strategy. From the language used, to the tone it is delivered in, successful brand messages will result in your target audience resonating with your brand, and be more open to receiving your content.
As we tackle new COVID-19 variants and witness increasing levels of lockdown still unfolding around the world, the promise of a vaccine has not yet dulled the relentless and destructive march of the Coronavirus, upending many industries.
As traditional media strategies faltered, 2020 highlighted the growing relevance of social media marketing and the need for businesses to relook customer engagement. Social media usage soared – both in number of users and amount of time spent on social media platforms.