With digitisation reshaping the retail landscape, the future of the industry is unfolding before our very eyes. Since the pandemic began and lockdowns ensued, retailers have been forced to rethink the way they do business and, in particular, the way they serve their customers.
The world of digital marketing is in a state of upheaval. With everyone from government policymakers to independent web browsers changing and updating privacy policies, businesses are faced with a digital advertising minefield.
Big brands used to tell us what was cool. Today, consumers expect brands to be more human. In fact, the higher a brand’s emotional intelligence, the more it wins. According to the Kantar Purpose 2020 report, almost two-thirds of millennials and centennials (our soon-to-be economic engine), express a preference for 'brands that have a point of view and stand for something'.
The global pandemic has affected meetings, conferences, and events in their tracks. Like every other industry, the events industry went through an unprecedented time, and had to reinvent itself in order to survive. The pandemic accelerated the digital world, and customers are now open to the idea of digital events alongside face-to-face.
COVID-19 changed the world as we know it, and along with it, customer expectations. Everything is evolving and those organisations that want to thrive, add value, and solve customers’ challenges, will need to have a hard look at their products and services to accommodate the shifts that are happening.
Digital transformation is forcing companies to change their business models and adapt to the new market reality. This transformation is being driven by customers and the impact that the pandemic has on how, when and where they expect customer service and support to be delivered.
Facebook’s rebranding presents the globe with the opportunity to partake in a multisensory world where ideas, online currencies and products are exchanged in a democratic manner. Its presence could mean Africa’s economy will play catch-up to the rest of the world.
Not resting on its laurels since releasing Squid Game, its most watched series to date, Netflix has been hard at work – filing trade mark applications worldwide to protect the Squid Game name and logos for a wide variety of products and services.
Stop telling stories. Start selling them! The world is rightly obsessed with the incredible power of a good story. Unfortunately too many of us take that to mean that it is our own story that’s important. It’s not. The magic happens not when we tell our customers the story of our past, but when we sell them a new story of their future. One in which we play a part.