Tag: strategy

Forget outdated consumer demographics and marketing personas. Even knowing your customers’ names and preferences is no longer enough. According to a Marketing & Sales Practice report by McKinsey, 71% of consumers now expect personalisation. This expectation raises the bar for customer retention and engagement.

With programmatic advancements and a growing focus on omnichannel campaigns, the digital out-of-home (DOOH) industry continues to evolve rapidly. These trends provide insight into what to expect in the coming year. In digital advertising, DOOH is proving to be a dynamic and engaging medium.

Tailored for scale-ups in the tricky 10 to 200 headcount zone, and catering for the important differences faced by emerging market businesses, this comprehensive guide demystifies the obstacles to scale, the path to scale, the science of scale, and the art of scale, giving you the practical toolkit you need.

Embracing complex strategies over silver bullets is the key to sustainable business growth, as quick fixes often fail to address underlying challenges. Magical catch-all solutions that solve every business problem simply don’t exist. It’s time businesses lean into complexity instead of fearing it.

Small business owner wellbeing is essential for sustaining growth, balancing challenges, and achieving long-term success in today’s competitive environment. Wellbeing is a key factor in business growth and success, especially for entrepreneurs navigating the often lonely path of self-employment.

FICA Compliance and Penalties are becoming critical considerations for South African businesses, as non-compliance can lead to severe financial and reputational consequences.

Leadership adaptation amid disruption is essential as organisations navigate rapid changes in technology, workplace dynamics and global challenges. The past few years have been among the most challenging in recent history.

The first six months of the financial year were highly successful for the Group. Naspers accelerates growth with operations achieving topline growth of 24%. Consolidated e-commerce revenue reached US$3.3 billion during this period. Importantly, e-commerce adjusted EBIT increased fivefold to US$169 million.

The first six months of the financial year have been successful for the Group. Prosus accelerates growth with operations delivering topline growth of 26%. Consolidated e-commerce revenue reached US$3.0 billion during this period. Additionally, adjusted EBIT for e-commerce increased fivefold to US$181 million.

Disruption and increased efficiency, at an almost exponential scale, are changing the very foundations of economies. Technology businesses face as much opportunity as they do competition. As a consequence, technology companies need a strong public relations (PR) strategy. This strategy should boost awareness, differentiate, and amplify their credibility. However, choosing the right PR agency is crucial. In an industry as dynamic as tech, businesses should engage specialists. It’s not easy to choose an agency.