Turn your business into a trusted brand
By Regine Le Roux
Building a reputation is all about consistency. Whether you are unfailingly consistent or consistently unpredictable, you are in the process of building a reputation for yourself.
A consistently positive stakeholder experience builds reliability. This reliability, in turn, builds trust and ultimately establishes a strong and positive reputation.
How to build a solid reputation
It is important to have the right building blocks in place to build a solid reputation. This book will guide you on how to build your organisation’s reputation. With these insights, you can become the business that people want to do business with.
From both academic and experiential points of view, Regine le Roux is best placed to help you identify and formulate solutions that work. This book serves as her step-by-step guide to building, managing, growing and maintaining a corporate reputation that reflects a company’s true values and ethics.
Reputation Matters focuses on ten dimensions that have a considerable impact on reputation. These include strategic intent, operational governance, human and operational capital, strategic alliances, social responsibility, value offering, business results and the glue that ties it all together: corporate dialogue.
It’s not all theory. Reputation Matters is distinctly South African. It speaks directly to businesses operating in our challenging South African context. The book offers real-life examples and solutions that resonate with every South African businessperson’s experience.
About the author
Regine le Roux is a corporate reputation specialist. She completed her Communication Management Honours degree Cum Laude at the University of Pretoria in 2001. She also completed her MCom within a year. Regine founded Reputation Matters in 2005 and hand-picks and manages several teams that implement communication strategies.
She has gained much practical experience through several Communication, Change, and Marketing Strategies compiled for clients in both the private and public domains. Regine developed the Repudometer®, one of the first tools designed to measure organisational reputation.
Regine served as the 2015/2016 Chairperson for the Western Cape Public Relations Institute of Southern Africa (PRISA) Committee. She also served on the Board of the Rotary Club of Newlands, responsible for Public Image. Additionally, she chaired Rotary International’s Public Image for District 9350.
- PUBLISHER | Quickfox Publishing |
- ISBN | 979-8644240197 |
- Recommended Retail Price | R250.00 |
- Classification | Public Relations |
