Tag: public relations (PR)

As cyber attacks grow in frequency and complexity, it is urgent to shift from prevention alone to detection and response. Many businesses still rely on outdated, reactive approaches, even though Managed Detection and Response (MDR) is not a new concept. Without proactive cyber threat management these reactive methods leave organisations vulnerable to sophisticated attacks.

Disruption and increased efficiency, at an almost exponential scale, are changing the very foundations of economies. Technology businesses face as much opportunity as they do competition. As a consequence, technology companies need a strong public relations (PR) strategy. This strategy should boost awareness, differentiate, and amplify their credibility. However, choosing the right PR agency is crucial. In an industry as dynamic as tech, businesses should engage specialists. It’s not easy to choose an agency. 

Sports Illustrated – which was dragged through a protracted scandal after it was found that its publisher The Arena Group allowed artificial intelligence (AI)-generated content in the magazine, and the subsequent fallout including its CEO being fired and a missed license payment – has recently received a lifeline in the form of a new publisher in Minute Media.

One of the outcomes of the latest issue to swap the world – low growth, high interest rates and the threats of recessions – which will remain a driver for the growth of new ways of working and alternative business models for many years to come, is the increasing development of the side gig economy.

Stories sell. They grab at us and hold our attention in ways that fact-heavy reporting does not. What’s more, the stories we in the communications industry tell often have an impact, even on ourselves, that we don’t immediately grasp.

What exactly is reputation management? Is it public relations (PR) and clever marketing? Perhaps, crisis or social media management? A reputation is the perception or opinion that others hold about your company. It is formed based on numerous things such as past behaviour, actions, and achievements, and can have a significant impact on how your company is viewed and treated by others.

Proper online reputation management is a must in today’s ever-evolving digital world and you can very easily make or break your brand in cyberspace. It’s been about 16 years since “Google” was added as a verb to the Oxford English dictionary. It was a significant addition to the lexicon, describing an activity that has come to define what’s now become the most basic method of verifying individuals, brands and organisations.

In today's dynamic business landscape, repositioning has become increasingly significant for companies who want to maintain relevance, stay ahead of competitors, and adapt to evolving market demands. While "repositioning" and "rebranding" are often used interchangeably, understanding their distinctions is the key to unlocking the full potential of a brand's transformational journey.

In Brandalism, the follow-up to his bestselling, award-winning debut book The Best Dick, Mike Sharman delves into the (start)ups and downs associated with brand building and the need for business to dismantle, and vandalise its perceived, public-facing, persona.

The events of the last few years have hit the fast forward button for the South African e-commerce industry. According to Geopoll, e-commerce grew by 66% YoY (Year over Year) in 2020, while brick and mortar retail fell by 30%.