Tag: public relations (PR)

In the B2B technology sector, the old Public Relations (PR) playbook has become obsolete. The days of measuring success by the sheer volume of media mentions are long gone. Today, an effective modern tech PR strategy is not just about getting your name into a headline. It is about strategically building undeniable brand authority until you become the headline. This marks the difference between pushing and being pulled.

The African diaspora is one of the fastest-growing communities in the world. The United Nations estimates that more than 170 million people of African descent live outside the continent. Among them is me, a South African living in the Netherlands. My personal journey reflects how diaspora identities continually reshape the way brands are perceived across continents.

A new report highlights ethics and digital transformation as key drivers of Africa’s evolving Public Relations (PR) industry. The African Public Relations Association (APRA), celebrating its 50th anniversary this year, partnered with the Public Relations and Communications Association (PRCA) to release its latest annual research.

Building a reputation is all about consistency. Whether you are unfailingly consistent or consistently unpredictable, you are in the process of building a reputation for yourself. A consistently positive stakeholder experience builds reliability. This reliability, in turn, builds trust and ultimately establishes a strong and positive reputation.

Public Relations (PR) is more crucial than ever in the age of Generative AI (GenAI) and Large Language Models (LLMs). AI-driven search engines no longer just scan social media or reviews - they prioritise authoritative, editorial content. This shift is redefining online reputation and elevating PR’s role in shaping brand credibility.

Audience distrust, marketing integration, and AI innovation shape Public Relations' (PR) future. The rise of influencer relations adds to its growing importance. The media and marketing industry has changed rapidly in recent years. PR professionals now integrate more with marketing, content, and data analytics.

As cyber attacks grow in frequency and complexity, it is urgent to shift from prevention alone to detection and response. Many businesses still rely on outdated, reactive approaches, even though Managed Detection and Response (MDR) is not a new concept. Without proactive cyber threat management these reactive methods leave organisations vulnerable to sophisticated attacks.

Disruption and increased efficiency, at an almost exponential scale, are changing the very foundations of economies. Technology businesses face as much opportunity as they do competition. As a consequence, technology companies need a strong public relations (PR) strategy. This strategy should boost awareness, differentiate, and amplify their credibility. However, choosing the right PR agency is crucial. In an industry as dynamic as tech, businesses should engage specialists. It’s not easy to choose an agency. 

Sports Illustrated – which was dragged through a protracted scandal after it was found that its publisher The Arena Group allowed artificial intelligence (AI)-generated content in the magazine, and the subsequent fallout including its CEO being fired and a missed license payment – has recently received a lifeline in the form of a new publisher in Minute Media.

One of the outcomes of the latest issue to swap the world – low growth, high interest rates and the threats of recessions – which will remain a driver for the growth of new ways of working and alternative business models for many years to come, is the increasing development of the side gig economy.