Tag: Regine le Roux
Ethics and digital transformation are driving Africa’s PR future
A new report highlights ethics and digital transformation as key drivers of Africa’s evolving Public Relations (PR) industry. The African Public Relations Association (APRA), celebrating its 50th anniversary this year, partnered with the Public Relations and Communications Association (PRCA) to release its latest annual research.
Reputation Matters
Building a reputation is all about consistency. Whether you are unfailingly consistent or consistently unpredictable, you are in the process of building a reputation for yourself. A consistently positive stakeholder experience builds reliability. This reliability, in turn, builds trust and ultimately establishes a strong and positive reputation.
Crowned the friendliest in the world – what SA’s reputation tells...
South Africa has been crowned the friendliest country in the world in a recent global study by international money transfer service Remitly. Now isn’t that some incredibly positive news that we can all do with! While this news has been met with both celebration and scepticism, it raises a powerful question: What does this kind of international recognition mean for South Africa’s reputation?
Thabi Leoka – what an incredibly sad & unfortunate situation
Well known economist, Thabi Leoka’s meteoric fall from grace was pretty much self-inflicted. It’s the old adage of "don’t tell a lie, you will be caught out". However, this whole situation could have been prevented, and misconceptions cleared up years ago, had all the entities involved done their due diligence.
Building your reputation, where to start
What exactly is reputation management? Is it public relations (PR) and clever marketing? Perhaps, crisis or social media management? A reputation is the perception or opinion that others hold about your company. It is formed based on numerous things such as past behaviour, actions, and achievements, and can have a significant impact on how your company is viewed and treated by others.
Is your reputation fit enough for the long haul?
Looking after your health and becoming fit, is very closely linked to looking after your reputation. You need good health to get you through life, and you need a good reputation to support you through your company’s journey. Building your reputation can be learnt from physical fitness.
