Anna-Lee Dos Santos | Group Head | Samsung Retail (Africa) | mail me |
As Samsung, we have over the years realised that immersive experiences is paramount if retailers want to attract new customers, increase footfall, maximise sales and operations and build long-term loyalty in this new digital world. We believe that our Samsung Display Solutions play a crucial role in winning in this new digital, retail environment.
We have witnessed the digitisation of the entire retail ecosystem. For this reason, we have kept the evolving needs of our customers in mind and reimagined the next chapter of digital, physical, and immersive shopping experiences. While many have long debated whether online or offline will ‘win’ the retail battle, it is becoming clear that the future face of retail is a seamless merger of the two.
Convergence of data and logistics
Convergence of data and logistics brings out a single, integrated overview that forms the blueprint for the next wave of disruption in retail. According to Fortune magazine: “The impact of the online-offline revolution is being highly underestimated and stands to take legacy retailers almost completely by surprise.”
We know now that customers are looking to be entertained when they decide to go shopping offline. And it’s up to retailers to deliver the wow factor and make their trip worthwhile and more rewarding.
Our stores that we have opened in the last few years have been designed to engage and fully immerse customers purchasing the latest must-have technology. Our immersive experiences are but one of the reasons why our customers have rated us as South Africa’s favourite technology brand[1].
We create technologically advanced spaces that can offer revolutionary experiences and touchpoints – where customers can explore innovative products and make informed buying choices. We also ensure that the design of our spaces is what our customers are accustomed to.
Technology designed to bring new experiences to life
Our Display Solutions in the retail space provide a digital canvas for retailers to create their own immersive experiences. The right display can deliver awe-inspiring, hallmark experiences that capture the imagination and make the customer journey effortless. But ultimately, each experience must have purpose within a brand’s wider ecosystem to create a seamless masterpiece.
These Display Solutions are also an affirmation of our commitment to enhancing the level of service for our valued customers. With every retail store opening, we are making sure that the design is always consistent with the cutting-edge design that our Samsung spaces are known for – the classic aesthetics, embodying our commitment to innovation and technological advancement.
We are always confident that from the time that customers enter our trailblazing spaces, they are captivated by the technology designed to bring new experiences to life. These re-imagined spaces are places where customers can truly experience our incredible Visual Display of technological advancement. Samsung was voted top 5 Global brand in Interbrand’s Best Global Brands 2021.[2]
This combined with our focus on technological innovation is what makes us the top electronics brand with a formidable presence in the smartphones and tablet market. Despite heavy competition in the smartphone and consumer electronics industry, we have maintained our top position as a pioneer in the market.
1The Sunday Times Generation Next Survey 2021 – Samsung was recognised as the Coolest Cell Phone Brand and Coolest Technology Brand in the country. Brand Africa 100® list – Samsung was acknowledged as number one in the electronics/computer category and third Most Admired Brand in Africa, across all categories.
2 The company ranked fifth in Interbrand’s 100 Best Global Brands with a brand value of USD 74.6 billion, achieving a 20% increase compared to 2020. For more, see link: Interbrand’s Best Global Brands 2021.
