Tag: brand loyalty

The findings of PwC’s inaugural Voice of the Consumer Survey highlight changing attitudes toward responsibly sourced and eco-friendly goods. Released in May 2024, the findings are based on 15 years of research and insights from over 20,000 shoppers in 31 countries. 46% of respondents reported buying more sustainable products to reduce their personal environmental impact. These evolving attitudes have caught the attention of South African e-commerce businesses, given the growth of online shopping.

In today's competitive business landscape, retaining top talent is essential for growth and success. One of the most impactful ways companies are keeping their best performers engaged and motivated is through group incentive travel. Unlike cash bonuses, incentive travel blends personal rewards with team bonding and brand loyalty, making it a key tool in corporate reward strategies.

The spotlight shines on the crucial task of empowering and developing the nation’s young workforce. In the fiercely competitive retail landscape, delivering exceptional customer experiences is paramount for building brand loyalty and standing out from the crowd. However, to achieve this critical goal, it is crucial to have a highly skilled and passionately engaged workforce, especially among the youthful employees who represent the industry’s future.

Designing sales incentive programs for the motor retail industry - whether for your own sales force or a channel partner - presents several unique challenges due to the complexity and variability of the market. It’s a task requiring specialised skills and expertise in incentive and technology design that few businesses have in-house for either the development or ongoing management thereof.

In the dynamic landscape of small businesses, effective communication stands as a cornerstone for success. It’s not merely about exchanging information but fostering relationships, aligning goals and driving growth.

In recent years, market uncertainty has become the norm, leaving most investors actively searching for opportunities that offer them stability and long-term growth potential while limiting volatility in the face of constantly shifting economic sands. Against this backdrop, the luxury goods sector has emerged as a compelling investment opportunity for investors.

World Innovation and Creativity Day fell on the 21st of April, reminding us of the boundless potential inherent in human ingenuity and technological advancement. Artificial Intelligence (AI) stands at the forefront of this celebration, reshaping the landscape of business operations and customer engagement. The combination of advanced data analytics with cloud computing has propelled AI into the spotlight, making its integration more accessible across industries.

In an era dominated by technology and data, the hospitality industry stands at the crossroads of transformation. Leveraging data and embracing digital innovations are becoming imperative for hotels to deliver exceptional guest experiences and stay competitive.

In today's ever-evolving marketing landscape, where digital strategies often dominate the conversation, one element continues to stand the test of time - that of branded merchandise. International research shows that this steadfast pillar of modern marketing, commonly known as promotional products, has remained a powerhouse in successful campaigns for decades.

Following several years of constant global instability, people are gaining greater access to emerging technologies - including Artificial Intelligence (AI), web3, and tokenisation - advancing the next generation of creativity, community and data privacy.