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Tag: brand loyalty

Driving consumer behaviour by addressing the entire supply chain

Changing consumer behaviour and creating loyalty throughout the supply chain are areas every FMCG manufacturer is trying to achieve. However, these are the last links and typically the most difficult elements to manipulate. This is due to challenges around validating sales – you can only reward loyalty if you can verify the purchase. 

Peel away the layers of big data for richer insights

Often considered a buzzword, big data can be described as the vast volume of structured and unstructured data which floods business daily. However, it is not the size of the data collection that counts, but rather what you choose to do with it that counts.

Key benefits of a restaurant franchise model

A franchise with a proven track record will probably have a lower risk and should therefore be an attractive investment. When investors are considering a franchise in the restaurant industry they should, however, evaluate the following pointers that could influence their decision:

Capturing the Generation Z opportunity?

Rachel Thompson | Insights Director | GfK South Africa | rachel.thompson@gfk.com | www.gfk.com/en-za/ | South Africa has a youthful population, with more than 66% of...
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