Tag: brand loyalty

In today's ever-evolving marketing landscape, where digital strategies often dominate the conversation, one element continues to stand the test of time - that of branded merchandise. International research shows that this steadfast pillar of modern marketing, commonly known as promotional products, has remained a powerhouse in successful campaigns for decades.

Following several years of constant global instability, people are gaining greater access to emerging technologies - including Artificial Intelligence (AI), web3, and tokenisation - advancing the next generation of creativity, community and data privacy.

You don’t have to be an economist to notice that inflation is biting at the moment. In fact, you’ve probably felt it yourself, noticing how, every month, a little more of your salary goes into things like food and fuel. In fact, South Africa’s monthly inflation rate has consistently been above the upper limit of the Reserve Bank’s three to six percent target range since April this year, peaking at 7.8% in July. 

On-demand online grocery shopping – like many other e-commerce categories – has become intertwined in everyday life. From fashion apparel and entertainment to more unconventional categories such as social enterprise, consumers are shifting from bricks to clicks, lending to growth in local e-commerce market.

Seasons Greetings, the time for shopping endlessly has come and it is embraced by millions around the world who have been locked down/in for the passed two holiday seasons because of the dreadful pandemic that ravaged the world over. 

As Samsung, we have over the years realised that immersive experiences is paramount if retailers want to attract new customers, increase footfall, maximise sales and operations and build long-term loyalty in this new digital world. We believe that our Samsung Display Solutions play a crucial role in winning in this new digital, retail environment.

As customer expectations continue to evolve rapidly, driven by digitalisation and changing needs, brands need to find new and exciting ways to communicate and engage with consumers and provide authentic and personalised experiences that demonstrate the value a brand has placed on each customer.

LG’s Tone Free earbuds bring us several of those ‘why-was-this-not done-before’ moments. A wireless earbud is a wireless earbud is a wireless earbud. Apple, Samsung and Jabra compete annually to raise the bar on in-ear sound quality. As a result, it becomes increasingly hard to differentiate between the numerous models on the market, and the purchasing decision is usually based on price or brand loyalty.

As phones become less differentiated, their target markets become more important. Tecno has been making inroads across the African continent for the past decade with affordable phones that still contain high-end specs.

Businesses who still think that brand and customer loyalty are what will keep them ahead of the competition, are in for a nasty surprise. In today’s age of digital transformation and accelerated technological change, customers are looking for exceptional experiences, and are shifting their loyalties to the brands that offer them.