By Bronwyn Williams and Sharon Pearce
Look around you. Is anything real or normal anymore?
News, images and videos created by Artificial Intelligence (AI) are everywhere. The world we live in is changing daily. It is no exaggeration to say that everything you thought you knew is undergoing apocalyptic levels of change.
Our new normal now includes AI CEOs and AI partners. There are even AI versions of deceased relatives designed to keep us company.
In some cases, customers deploy their own adversarial agent armies to negotiate aggressively on their behalf. Meanwhile, the expensive skills you have accumulated are becoming obsolete.
Surviving the AI Apocalypse
The jobs you have fought for are disappearing. Relationships you have invested in are under strain. The organisations you have worked for are transforming rapidly, and the economies we depend on for survival continue to shrink, even as our choices appear to expand.
Survive the AI Apocalypse by recognising that discernment and understanding of context have now become critical. These qualities are essential for survival in an increasingly artificial and unstable reality.
So, let’s stare the future down. Instead of fearing AI, we must become solutionists. In order to thrive in this hyper-competitive, globalised and automated world, we need a new mindset. The strongest and smartest winners are set to take all. To remain relevant, we must change not only our mindsets but also our skill sets. This is how we can become fit for the post-AI, apocalyptic world that is no longer a prediction but a reality.
Survive the AI Apocalypse by embracing progress and using technology as a strategic asset. Rather than seeing AI as a threat, we must learn to co-exist with it. This co-existence creates opportunities for innovation and growth that can take us far into the future. This book is a call to action. It challenges us to live on the flipside of fear and to forge a path toward resilience and relevance. Survive the AI Apocalypse by turning fear into agency and disruption into direction.
About the authors
Bronwyn Williams is a futurist, economist and business-trends analyst. She co-authored The Future Starts Now, Rescuing Our Republic, and The Future. Bronwyn also writes as a columnist for leading business and technology publications. She is a well-known global keynote speaker and a media commentator on future trends and economic trajectories.
Bronwyn holds a master’s degree in applied economics. She guest lectures at leading business schools. As a partner at Flux Trends and an associate at Futurist.com, her research focuses on how macro socio-economic trends and emerging technologies will impact businesses, industries and nations in both the short and long term.
Sharon Pearce is a business transformation specialist, disruptor, fixer and solutionist. She has spent over 28 years helping top companies worldwide to future-proof and transform.
Her client base spans industries including oil and gas, retail, financial services, Big Pharma and marketing and advertising. Sharon holds an MBA from the Gordon Institute of Business Science and an honours degree in labour relations. She is a member of the Future Talent Council and is passionate about transforming the future of work.
- PUBLISHER | Penguin Random House SA |
- ISBN | 9781776392346 |
- Recommended Retail Price | R290.00 |
- Classification | Technology |
