Brian Timperley | Co-founder | CEO | Turrito Networks | mail me |
Decision intelligence is the evolution of data, analytics, and insights that drives smarter business decisions and strategies.
Gartner defines decision intelligence as space, wherein a variety of decision-making solutions and approaches come together, to create a framework and discipline that the business can leverage to guide decisions and strategies.
This is a defining trend for 2022 because it drives growth, digitisation and efficiency by using the disciplines from different fields to create a holistic framework for long-term decision making that’s powered by reality, relevance and insights. But it needs to be approached with caution and patience, because while the technology is quickly evolving, it’s still not at the point of mass adoption.
Beyond BI
Decision intelligence is the more advanced older sister of business intelligence (BI). It doesn’t just bring insights from data analytics, data stores and all other tasty data sources, it also brings in a level of context that’s typically missing from business intelligence.
The improvements in technologies and solutions that surround BI and that report back to the business are now faster and more accurate, taking BI to a point where it shifts the capabilities of intelligence and insights as a whole. This shift is transforming decisions themselves, taking them from reflective and reactive steps towards more proactive and predictive insights that can fundamentally alter how the business does, well, business.
Context
However, it’s important to note that getting decision intelligence right is all about context. It’s about drawing the …
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Read the full article by Brian Timperley, Co-founder & CEO Turrito Networks, as well as a host of other topical management articles written by professionals, consultants and academics in the August/September 2022 edition of BusinessBrief.
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