Tag: data

Marketing professionals are no strangers to change, but the pace and complexity of today's environment presents some real challenges and may seem daunting at times. However, by labelling and embracing this chaos, marketers can not only survive, but thrive.

Reparative measures may have been taken to remedy the Companies and Intellectual Property Commission hack which reportedly took place on 29 February 2024 however this information breach may have long-lasting and detrimental effects!

As the world begins to put COVID-19’s high mortality claims behind it, the insurance industry is battling a wave of uncertainty. While we paid a...

Insider risks pose a growing and formidable threat to organisations. The DTEX 2023 Cost Of Insider Risks Global Report sheds light on the alarming surge in the costs associated with insider risks, urging a shift from reactive to proactive strategies.

In today's world, it's nearly impossible to imagine life without technology and computers. Initially confined to workplaces, computers quickly became ingrained in many aspects of our daily lives, such as shopping, and, most recently, remote work. With the advent of Artificial Intelligence (AI), computers can now mimic human cognitive abilities, such as learning and reasoning, and make independent decisions, just like humans, and there is much more to come.

Read our exclusive cover story titled AI to AI communications - what can they discuss and do? by Dumisani Moyo, Marketing Director, SAP Africa, plus a host of other topical management articles written by professionals, consultants and academics.

Business leaders are not always willing or able to take on the challenge of transforming the existing operating model. They face resistance due to turf wars, internal bureaucracy, legacy working methods, technology debt and corporate politics. In fact, over 31% of business leaders consider resistance to change within their organisation a pivotal barrier to redesigning the operating model.

RevOps - just another term to toss into the business buzzword salad? Maybe not. RevOps, short for Revenue Operations, is an innovative strategic approach geared towards aligning and optimising all revenue-producing functions within an organisation.

Read our exclusive cover story titled RevOps - a game-changing strategy for exponential growth? by Peter Ivanoff, Marketing Director, The Marketing Centre, plus a host of other topical management articles written by professionals, consultants and academics.

We all have blind spots - in our personal lives, jobs, cars (though backup cameras help with that last one!). These blind spots impact how we see, navigate, and interact with the world. Often, we don’t even realise we have blind spots or what we’re missing until someone (or something) brings them to our attention.