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Changing consumer behaviour and creating loyalty throughout the supply chain are areas every FMCG manufacturer is trying to achieve. However, these are the last links and typically the most difficult elements to manipulate. This is due to challenges around validating sales – you can only reward loyalty if you can verify the purchase.
South Africa has just days to go before the amended End User and Subscriber Services Charter (EUSSC) Regulations come into effect on 1 March. Cell C implemented the changes in the Final Regulations published in May before the end of 2018 and customers will have already experienced the benefits of the new enhanced notifications service, the additional rollover facility and data transfer.
2018 was a tough year for South African businesses. Many organisations have faced closing their doors or reinventing themselves in order to remain in business. Now more than ever, companies need to differentiate themselves, and the most viable way to do this is through reorganisation around customers and their needs.
Businesses have never before been so accountable for the use, storing and handling of data. As highlighted by the Cambridge Analytica data misuse scandal, there is in intense focus currently on data privacy, data security and the responsibility of protecting one’s digital identity.
The effective management of application capital is what will propel the next Amazon, Google, Microsoft, or Netflix. Not how many physical assets they deploy in their infrastructure, warehouses, or showrooms; nor even how many employees they amass. The real competitive differentiator will be found in their applications.