PODCAST | Break out of the inbox with smart brand messaging

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Desiree Gullan | Executive Creative Director | Gullan and Gullan Digital | mail me |


PODCAST

An interview with Desiree Gullan, Executive Creative Director, Gullan and Gullan Digitaland Dr Ivor Blumenthal, CEO, ArkKonsult, discussing why in the digital era, it’s never been more difficult for brands to break through the deluge of information and penetrate consumer’s ever decreasing attention spans.


In the digital era, it’s never been more difficult for brands to break through the deluge of information and penetrate consumer’s ever decreasing attention spans. Your brand messaging is one of the most important aspects of a marketing communications strategy. From the language used, to the tone it is delivered in, successful brand messages will result in your target audience resonating with your brand, and be more open to receiving your content…

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