Desiree Gullan | Executive Creative Director | Gullan and Gullan Digital | mail me |
PODCAST
An interview with Desiree Gullan, Executive Creative Director, Gullan and Gullan Digital, and Dr Ivor Blumenthal, CEO, ArkKonsult, discussing why in the digital era, it’s never been more difficult for brands to break through the deluge of information and penetrate consumer’s ever decreasing attention spans.
In the digital era, it’s never been more difficult for brands to break through the deluge of information and penetrate consumer’s ever decreasing attention spans. Your brand messaging is one of the most important aspects of a marketing communications strategy. From the language used, to the tone it is delivered in, successful brand messages will result in your target audience resonating with your brand, and be more open to receiving your content…
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