Tag: communications strategy

We Need New Leaders is a vital guide for emerging and aspiring leaders, especially those from diverse backgrounds. It speaks directly to those who are ready to step into influence with clarity and conviction. Whether you are just beginning to envision yourself as a leader, or you have already signed the dotted line, this book serves as a trusted companion on the journey to leadership.

Now well over the 20-year milestone mark in my marketing career, one of the key lessons I learned along the way, is that academic ability alone wasn’t going to be enough to cause me to thrive in the workplace. It was through firsthand experience and keen observations that I discovered the profound significance soft skills play in a successful corporate career.

The events of the last few years have hit the fast forward button for the South African e-commerce industry. According to Geopoll, e-commerce grew by 66% YoY (Year over Year) in 2020, while brick and mortar retail fell by 30%.

An interview with Desiree Gullan, Executive Creative Director, Gullan and Gullan Digital, and Dr Ivor Blumenthal, CEO, ArkKonsult, discussing why in the digital era, it’s never been more difficult for brands to break through the deluge of information and penetrate consumer’s ever decreasing attention spans.

In the digital era, it's never been more difficult for brands to break through the deluge of information and penetrate consumer’s ever decreasing attention spans. Your brand messaging is one of the most important aspects of a marketing communications strategy. From the language used, to the tone it is delivered in, successful brand messages will result in your target audience resonating with your brand, and be more open to receiving your content.