Mastering reputation management to reshape the C-Suite
By Charlotte Otter
We Need New Leaders is a vital guide for emerging and aspiring leaders, especially those from diverse backgrounds. It speaks directly to those who are ready to step into influence with clarity and conviction.
Whether you are just beginning to envision yourself as a leader, or you have already signed the dotted line, this book serves as a trusted companion on the journey to leadership. In addition, it is an essential resource for communicators who shape executive narratives.
A compelling founder story
The reputation of the CEO and senior leadership often defines the public perception of the entire organisation. For founders, the book offers strategic insight into crafting a compelling founder story. This story is critical for attracting investment and building trust.
Through more than 60 interviews with global leaders and communications strategists, the book reveals the architecture of reputation. It explains why reputation matters not only for companies but also for the individuals who lead them. It also demonstrates how CEOs and heads of communications build trust to navigate reputational risk.
Whether you are leading a team, building a brand, or shaping a movement, We Need New Leaders equips you with insights and tools. It helps you lead with purpose and protect what matters most: your reputation.
We Need New Leaders is a compelling call to action for a new generation of leaders who understand that navigating today’s complex landscape requires more than just competence – it demands authenticity, empathy and the ability to build trust through consistent, meaningful actions. Charlotte Otter’s insights on how reputation shapes leadership success provide a powerful guide for anyone looking to lead with purpose and impact. A must-read for aspiring leaders and those seeking to redefine the status quo in the C-Suite.
– Frank Wolf, Co-Founder and Chief Strategy Officer Staffbase, Author of The Narrative Age
About the author
Charlotte Otter is a seasoned executive communications strategist, acclaimed novelist, former journalist, and sought-after speaker and advisor. Born in South Africa, she has been based in Europe for the past three decades. This global perspective shapes her work.
She has held senior roles in major corporations and led high-performing communications teams across international markets. Today, she consults with a diverse portfolio of clients. She offers expert guidance on reputation management, change communications, and the development of agile and effective communications strategies.
We Need New Leaders is her first business book. Combining her MSc research with more than 20 years of experience, Charlotte shows how diverse leaders can master reputation management as a bridge to success. The book is both a handbook and a manifesto for change at the leadership level.
- PUBLISHER | Practical Inspiration Publishing |
- ISBN | 978-1-7886076-3-6 |
- Recommended Retail Price | R450.00 |
- Classification | Social Justice |
For more information | Janine Daniel | +27 (0)83 327 3393 | mail me |
