Tag: reputation management

Online shopping is prevalent due to the ease and convenience with which consumers can purchase goods or services. Consumer decisions to purchase branded goods or services range from the repute of the brand and whether there is an event taking place which is endorsed by or associated with the brand for example a major sporting event, to customer reviews.

The concept of a crisis and how to manage it isn’t foreign to anyone running a business. Something untoward happens, it affects the business and then there are a host of effects ranging from revenue loss, reputation management and compliance questions.

What exactly is reputation management? Is it public relations (PR) and clever marketing? Perhaps, crisis or social media management? A reputation is the perception or opinion that others hold about your company. It is formed based on numerous things such as past behaviour, actions, and achievements, and can have a significant impact on how your company is viewed and treated by others.

The world we live in has become a hyper-connected world, a strong personal brand is not just a nice-to-have; it’s an essential tool for professional growth and success. As the digital landscape continues to evolve, the way we present ourselves online can significantly impact our career opportunities, networking potential, and overall professional credibility.

Proper online reputation management is a must in today’s ever-evolving digital world and you can very easily make or break your brand in cyberspace. It’s been about 16 years since “Google” was added as a verb to the Oxford English dictionary. It was a significant addition to the lexicon, describing an activity that has come to define what’s now become the most basic method of verifying individuals, brands and organisations.

Sustainability is the new digital. Becoming sustainable as a business is not a matter of 'if' but 'when'. It requires demonstrating a purposeful approach to environmental, social, governance and technology issues, maintaining strong ethical standards, and operating responsibly.

Not resting on its laurels since releasing Squid Game, its most watched series to date, Netflix has been hard at work – filing trade mark applications worldwide to protect the Squid Game name and logos for a wide variety of products and services.

On 15 April 1912, the 'unsinkable' RMS Titanic sank after colliding with an iceberg. It took the RMS Titanic a mere 160 minutes to sink. Originally it was thought that the iceberg had only caused a single long gash in the hull. However, after examining the wreck, it was found that the collision had produced a series of thin gashes, as well as brittle fracturing and separation of seams in the adjacent hull plates, which had allowed water to flood five of the 16 compartments. Interestingly, the ship had received six ice warnings before the collision. Similarly, Government and corporate reputations can be sunk when warnings over minor acts of maleficence and misdemeanours are treated as a cost of doing business.

Organisations and their brands need to take consumers into their confidence when facing a crisis. Although this seems straight forward, it is rarely the case. Quite often corporates respond too late or hope the issue will not surface in the media or social media. In communications, this approach is a cardinal sin.