Tag: trust

Public Relations (PR) is more crucial than ever in the age of Generative AI (GenAI) and Large Language Models (LLMs). AI-driven search engines no longer just scan social media or reviews - they prioritise authoritative, editorial content. This shift is redefining online reputation and elevating PR’s role in shaping brand credibility.

If last year brought "quiet quitting", this year brings its noisier, angrier siblings. Loud quitting and rage applying are all about making a fuss. Does an employee want a pay rise? They’re asking for it. A team is unhappy with their manager? They’re letting people know.

Is cash truly dead? Fintech innovations and digital payment solutions have risen rapidly, prompting many to think so. Yet, cash remains alive. It is still the preferred way to transact for millions, especially in Africa.

Legislative frameworks for artificial intelligence (AI) highlights the critical need for regulations to ensure ethical and responsible AI development. AI adoption has increased significantly in recent years. In 2018, companies using AI allocated only 5% of their digital budgets to it.

With the holidays around the corner, combating holiday tax scams is more important than ever. While it is the season to be jolly, it is also a time for caution in South Africa. During this period, South Africans face a heightened risk of tax scams.

It is that time of year again when you are swapping out your summer wardrobes for your festive season attire. You are having a long-overdue de-clutter and booking annual check-ups for the family. While you are at it, take the opportunity for your annual personal estate review to re-evaluate your estate documents and give the administrative side of your life a thorough spring-clean too!

Con artists and scammers are becoming more skilled at manipulating bank details and private information from consumers. It is important to understand the risks and recognise the warning signs. Fraud and scam statistics in South Africa are alarming.

The book recognises the necessity of creating safe spaces for women to explore their dreams, hopes, goals, and purpose. The book captures the diverse experiences, opinions, strengths, perspectives and incredible value that women bring, it celebrates their journeys and stories so that they might progress and inspire and uplift others.

In the same way that prenuptial agreements are considered a necessity for many marriages, business partnerships require meticulous planning to safeguard against the consequences of potential disputes and ensure a smooth separation if the need arises. By incorporating comprehensive shareholder agreements or Memorandums of Incorporation (MOIs), businesses can protect their interests and foster fair and equitable outcomes during unforeseen conflicts.

A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. Part excitement, part scepticism. Across industry gatherings and in hushed conference calls, professionals half-joked about AI potentially rendering traditional skills redundant. However, as we ventured into this new terrain, our initial apprehension gave way to a profound realisation: AI wasn’t here to replace us; it was here to enhance our capabilities and extend our reach.