Tag: consumer

Regulatory pressures have dominated the headlines for Chinese e-commerce in the past 12 months. We think the focus is now shifting. Nothing showcases China’s love of e-commerce better than Singles’ Day, or 11.11. This unofficial holiday, initially founded as an anti-Valentine’s Day for singletons, is held annually on the 11 November.

Consumers are changing - they have less time, aren't brand loyal, are more socially and environmentally conscious, and prefer experiences over products. According to a Deloitte study, these changes are a result of climate change, economic constraints and increasing competitive options.

South African customers are highly conscious of what, how and where they buy. Besides being budget-conscious, they're very aware of the impact of their choices, and this year, consumers will increasingly be driven by preferences.

Consumer expectations of online commerce experiences, historically, have primarily been established by B2C interactions. In this ever-integrating arena, B2B players must increasingly look sideways at some well-entrenched B2C behaviours to gain a competitive edge.

Globally, consumer packaged goods (CPG) companies are under intense pressure to profitably grow. Yet, incumbent companies are losing out to nimble, digital-native competitors. For large CPGs, it's no longer enough for supply chains to be engines of efficiency.

Whilst listening to a recent presentation by Absa's equity analyst Samantha Naicker titled 'Navigating the Maze' on South African Food Producers, I stumbled on a theory dubbed 'The Lipstick Effect'.

An interview with Desiree Gullan, Executive Creative Director, Gullan and Gullan Digital, and Dr Ivor Blumenthal, CEO, ArkKonsult, discussing why in the digital era, it’s never been more difficult for brands to break through the deluge of information and penetrate consumer’s ever decreasing attention spans.

In the digital era, it's never been more difficult for brands to break through the deluge of information and penetrate consumer’s ever decreasing attention spans. Your brand messaging is one of the most important aspects of a marketing communications strategy. From the language used, to the tone it is delivered in, successful brand messages will result in your target audience resonating with your brand, and be more open to receiving your content.

Insurance is a mature and historically stable industry, operating on established, reliable business strategies and methods. However, when digital technology really began to take hold with consumers, it upended traditional insurance models.

The time you will take to read this opening sentence is about how long a brand has to grab a consumer's attention, which is why breaking the attention convention in a world evolving at breakneck speed is vital.