Tag: marketing strategy
REPORT | Digital marketing ROI optimisation – SA underperforming
No matter which industry your business finds itself in, advertising forms a crucial part of any company’s go-to-market strategy to help achieve a host of business goals - from influencing consumer behaviour or driving sales and revenue growth, to gaining a competitive advantage and expanding into new markets.
Essential strategies for building resilience and profitability
Starting a new business is an exhilarating venture, filled with both opportunities and challenges. However, the path to success requires more than just a great idea - it demands a strategic approach, careful planning, and the ability to adapt to evolving market conditions.
Harnessing cultural diversity in business communication
In a country as diverse as South Africa, with its rich tapestry of languages and cultures, the importance of speaking to audiences in their own language cannot be overstated. Cultural diversity is not just a buzzword; it's a driving force for economic growth, social cohesion, and sustainable development.
Location intelligence is the secret weapon of data-driven banking
Geographic information systems (GIS) are transforming banking by integrating location-based insights with customer relationship management (CRM) tools. New technologies are rapidly reshaping the banking sector, signalling a shift from traditional, branch-centric models to a more data-driven, customer-centric approach.
How SMEs can maximise Black Friday for sustainable long-term growth
In recent years, South Africa has embraced the global phenomenon of Black Friday. While, for businesses in this country, it's tempting to focus solely on the immediate potential that this flurry of buying activity presents, small and medium enterprise (SME) should take a much longer-term view of Black Friday, understanding its real potential to underpin long-term growth.
Signs your agent might not be the right fit and what...
Choosing a real estate agent is one of the most crucial decisions a seller makes in the home selling process because the right agent can be the key to a smooth, successful transaction, while the wrong one can lead to frustration and missed opportunities.
Retailers lose billions due to a disconnect with customers’ preferred touchpoints
Formal retailers in South Africa are losing billions in annual sales because of a disconnect between the customer touchpoint mix that they prioritise and those that their customers prefer. This is one of the key findings of a big data research study that was conducted on our behalf.
Do influencers add value to travel brands?
We recently marked the 10-year milestone of Instagram, a platform that has profoundly shaped and, some might argue, even birthed the concept of influencer marketing that at its core is about fostering authentic relationships and real connections with brands.
Message in a bottle – a trademark dispute over container shape
Trademark practitioners always get excited when the shape of a product finds itself at the centre of a trademark dispute. Although the shape of goods generally finds itself at the very bottom of the spectrum when it comes to distinctiveness and public perception, most trademark legislation worldwide allows for shapes to be registrable as trademarks.
How to make a business investable
There are two sides to the business investment equation. Financial institutions and venture capitalists need to offer suitable investment packages and correctly identify suitable funding recipients. But businesses themselves have a responsibility to ensure they are investment ready.