Technology Fails Until It Means Something To Someone
Building successful businesses in the Fourth Industrial Revolution
By Mike Saunders
‘Digital is not a technological conversation; it’s a people conversation.’
The heart of Mike Saunders’ exciting new book, Human Centric, is how to build a successful business in the 4th Industrial Revolution (4IR) while focusing on human stakeholders.
“What Mike gets, that others in the 4IR space miss, is that revolutions are led by people!“
– Richard Mulholland, Founder of Missing Link, International speaker and author of Legacide and Boredom Slayer
Acceleration of innovation and the velocity of disruption
Never before have we had so much information so readily available at our fingertips and there is no doubt that acceleration of innovation and the velocity of disruption underpinning the 4IR are having a major impact on businesses.
Is it realistic to be at the forefront of these disruptive forces? Is it even necessary? It most certainly is.
Knowledge of these disruptive forces – notably mobile, social, the Internet of Things, data and blockchain – equips us to build our businesses in the change that is enveloping us, but we need a framework to help us understand how to operate in a new revolution, how to organise the chaos into success.
It is this framework to which Mike Saunders has been applying his mind for the last ten years and in this book he presents just such a model to help us to navigate the digital world and build value in a human-centric way. Our role in life is not to become digital. Instead, it is how to succeed in a digital world
The four concepts of his model are explore, ideate, intersect and create and he unpacks each of them in detail and with crystal-clear clarity, while never losing sight of the human element so essential to ensuring success in an ever-evolving world.
“A man who uses his frenetic energy and mischievous curiosity, to process complexity, and spell it out for us in usable lessons.“
– John Vlismas, Comedian and Business Consultant
“It’s simply beautiful the way Mike delivers learnings with storytelling and honesty.“
– Brent Spilkin, Business Coach and author of WTF
“A fun and easy-to-understand guide for executives to approach customer-focused digital transformation.“
– Rob Stokes, Chairman of Red & Yellow Creative School of Business
About the author
Mike Saunders is an international keynote speaker, digital thought leader, and author of two previous books, who has a unique ability to lead business with a leadership philosophy that encompasses unlocking potential, nurturing trust and developing narrative.
With his wide experience both locally and internationally, and his success in running the highly respected DigitLab, as well as his passion for sharing knowledge, Mike is uniquely positioned to share a complete framework for human-centred digital transformation.
- PUBLISHER | Tracey McDonald Publishers |
- ISBN | 978-0-6399929-5-2 |
- Recommended Retail Price | R230.00 |
- Classification | Business, Technology |
For more information | Tracey McDonald | +27 (0)83 659 7489 | mail me |
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