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Let’s stay together! Driving long-term customer retention

The stats speak for themselves. Firstly, there has been a 169% increase in online purchases from new or low-frequency online shoppers. Secondly, more than 80% of consumers who increased their omnichannel digital usage during the pandemic expect to continue with these.

Financial services in 2022 – an opportunity for metamorphosis

Legacy and cloud-native tech can complement each other for a more productive business and happier customers. For financial services firms and insurers, the customer relationship is built on trust earned over many years. In turn, these businesses have to be able to trust their foundational IT systems to deliver the requisite uptime, performance, and security.

How your client’s personality shapes their financial decisions

Skillfully applied, profiling tools can sharpen a financial planner’s ability to support their clients. Brands that provide personalised experiences are 80% more likely to yield a purchase from customers, according to a 2021 study by customer journey optimisation platform Yieldify.

How GOAST is unlocking widespread personalised healthcare

From a healthcare perspective, we have witnessed, and continue to live through, a truly historical moment. While it has certainly been a difficult period of history, could we now be looking ahead to a golden age of healthcare innovation?

Digital marketing trends you need to know in 2022

The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for marketing professionals to raise brand awareness and expand market share. Last year's important trend, personalisation, continues to be relevant as customers demand that their brands understand them better.

Retailers must rapidly upskill to thrive in future work environments

With digitisation reshaping the retail landscape, the future of the industry is unfolding before our very eyes. Since the pandemic began and lockdowns ensued, retailers have been forced to rethink the way they do business and, in particular, the way they serve their customers. 

Lending predictions for 2022

In an environment where everything is changing - the way we work, travel, meet and shop - the world of credit is adapting quickly. The pandemic isn’t the sole cause of this, as fintechs have been upending traditional banking models for years. Here’s what we see for next year.

Email marketing best practices to improve campaigns

Email marketing is an excellent way to drive engagement and conversions. As a marketing channel, it also has the lowest cost per conversion. Want to know how you can up your email marketing game? Here are some email marketing best practice tips you can use to better your campaigns.

Retaining customers for the long term – three waves of retail...

New shopping habits brought on by the pandemic are creating both challenges and also huge opportunities for retailers to rethink their customer retention strategies.

Robo-advice and human ingenuity – the future of financial advice is...

The recent announcement that heavyweight Wall Street bank, JP Morgan Chase has agreed to buy UK Robo-Adviser, Nutmeg, indicates the far-reaching effects of COVID-19 on the financial advice and wealth management industry as big business embraces this new model.


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