Tag: personalisation

Third-party cookies – a source of contention for brands and marketing teams since Google first announced that it would be phasing them out on Google Chrome as part of its strategy to resolve ‘competition concerns’ and prioritise consumer privacy. As of January 2024, Google was already restricting their use on some sites with the goal of eliminating them completely by the end of the year. Until last week, when the company announced that it would not be deprecating third-party cookies.  

As I navigate the ever-evolving landscape of digital transformation within various industries, I've come to realise how vital the tools we adopt are to our efficiency, connectivity, and competitiveness. In my experience, the Samsung Galaxy S24 Ultra epitomises the kind of transformational tool that transcends its basic function as a smartphone to become a cornerstone for innovative business practices.

World Innovation and Creativity Day fell on the 21st of April, reminding us of the boundless potential inherent in human ingenuity and technological advancement. Artificial Intelligence (AI) stands at the forefront of this celebration, reshaping the landscape of business operations and customer engagement. The combination of advanced data analytics with cloud computing has propelled AI into the spotlight, making its integration more accessible across industries.

In the bustling world of hospitality, each guest arrives with a unique set of expectations, preferences, and desires. I've had the privilege of witnessing firsthand how technology has transformed the landscape of personalised guest experiences, ushering in a new era of innovation and connection.

Online betting in South Africa is a thriving business, expected to become a billion-dollar sector within four years. But there are risks, especially as the digital era makes it easy to forge identities. Betting companies must manage fraud risks and honour legislation, avoid financial and reputational damage, and continue investing in customer relationships.

Moving to the cloud is essential. Businesses that don’t move to the cloud can, to some degree, add complicated layers to their legacy systems in an effort to keep up with the times, but eventually, they will be forced to make the move.

There’s widespread acceptance that improving customer experience will go a long way towards attracting and retaining customers, especially at a time when there’s increased competition for valuable consumer spend. Naturally, all eyes turn to technology to remove friction, add convenience, automate, drive personalisation and much more.

For jobs to be created, new industries need to be created and for that, you need people. A unique opportunity for job creation is emerging with the rise of artificial intelligence (AI), which is set to not only become a new growth area of its own but will also upend innumerable existing industries.

Innovations kept coming in 2023, and drives my choice of the year’s best fun gadgets. The best of the year’s gadgets that made life more convenient, enjoyable and manageable are selected.

In the modern era of corporate travel, companies are investing heavily in ensuring the well-being of their employees on the move. From ergonomic travel tools to nutritious meals on the go, the focus has shifted from merely reaching a destination to ensuring the holistic wellbeing of the traveller. But as businesses lean heavily into this trend, a pertinent question emerges: Are we taking it too far?