Tag: personalisation

It has become increasingly challenging to meet consumer demand for accessible data. This challenge is changing the shape of service delivery and innovation in 2025. In the first quarter of 2024, one user consumed 411.4 terabytes of data. According to MTN, the average contracted user consumes around 21.9 gigabytes of data every month.

Pioneering the multimodal era with our most context-aware and personalised mobile experience. Samsung Electronics Co., Ltd. has announced the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, setting a new standard as a true AI companion with our most natural and context-aware mobile experiences ever created.

Trends shaping business travel reveal a shift toward wellness, personalisation and clearer communication to meet evolving traveller needs. The business travel industry is growing rapidly. According to GBTA research, 52% of companies plan to increase travel budgets in 2025.

Following its launch on the Samsung Galaxy S24 series in January 2024, Galaxy AI has ushered in the next level of performance and functionality on Samsung’s latest foldable devices, the Galaxy Z Fold6 and Z Flip6. Both powered by the Snapdragon® 8 Gen 3 Mobile Platform for Galaxy, optimised for AI processing and overall performance improvements.

A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. Part excitement, part scepticism. Across industry gatherings and in hushed conference calls, professionals half-joked about AI potentially rendering traditional skills redundant. However, as we ventured into this new terrain, our initial apprehension gave way to a profound realisation: AI wasn’t here to replace us; it was here to enhance our capabilities and extend our reach. 

Digital advertising in South Africa is on the rise, driven by business-oriented trends. The annual report, conducted in partnership with PwC, seeks to accurately measure the total revenue generated by domestic online media, including mobile advertising. While we have witnessed how the digital ecosystem has become a lot more creative, driving performance and connecting with audiences to build trust, the power of generative artificial intelligence (AI), retail media and social communities continue to provide opportunities for marketers and business growth alike.

Producing personalised mass communication, like we see in the insurance industry, is a complex and time-consuming process and many businesses have invested in document automation technology for this purpose.

As the hype around artificial intelligence (AI), and more particularly, Generative AI, continues to grow, manufacturers must assess the benefits of adopting this cutting-edge technology into their platforms and processes. Similar to the innovation in cloud technology, the closer AI is to a business’s processes, the more transformative it will be.

Artificial intelligence (AI) and other tech are fast becoming the biggest sales enablers on the block. Sales is a pressure game. You’re juggling leads, chasing targets, and dealing with the endless cycle of follow-ups. But high-performers don’t just work harder - they work smarter by leveraging tech that delivers results.

E-commerce, e-tail or online shopping – whatever you call it, its adoption among South Africans has almost reached ubiquity, sitting steady at 6% of the total retail pie (on and offline purchasing), with 86% of online consumers (49% of which have a household income of less than R10,000.00 per month) reporting that they have purchased online. This is according to the sixth annual South African Customer Experience Report.