Tag: personalisation

The role of brands in society is constantly shifting, but they’re becoming an ever more important part of our lives. This article explores holistic brand building and how to stay true to your principles as you evolve. The role that brands play in society has changed dramatically over the decades.

To leverage data and automated communications, marketers have to embrace responsible personalisation. With consumers and businesses alike becoming ever more dependent on digital products, services and partnerships, our digital footprints are growing exponentially.

With the Digital Revolution in full swing, data is to business what oxygen is to mankind. It is a crucial resource – one that enables companies, especially smaller ventures, to make better business decisions, grow their customer base, keep their competitive edge and secure funding.

Customer experience is a growing priority for organisations, as it should be as it is becoming the most critical factor for customers selecting your brand over another. As such companies need to implement measures to meet customer expectations and deliver consistent customer experiences at every customer touchpoint.

The modern smartphone user has an average of 35 mobile applications installed on their devices. However, only 5 of these are used most often, and many of them are removed after the first use. It seems like a paradox: people are sick of downloading apps, but apps are more popular than ever.