Tag: personalisation

In an environment where everything is changing - the way we work, travel, meet and shop - the world of credit is adapting quickly. The pandemic isn’t the sole cause of this, as fintechs have been upending traditional banking models for years. Here’s what we see for next year.

Email marketing is an excellent way to drive engagement and conversions. As a marketing channel, it also has the lowest cost per conversion. Want to know how you can up your email marketing game? Here are some email marketing best practice tips you can use to better your campaigns.

New shopping habits brought on by the pandemic are creating both challenges and also huge opportunities for retailers to rethink their customer retention strategies.

The recent announcement that heavyweight Wall Street bank, JP Morgan Chase has agreed to buy UK Robo-Adviser, Nutmeg, indicates the far-reaching effects of COVID-19 on the financial advice and wealth management industry as big business embraces this new model.

Imagine a world of less admin, less adulting. A world designed to make your life easier, happier, and simpler. A world where you are less confined to the box of banalities. This is the world imagined on a recent podcast called Brave Banking.

A free press or media has an important role to play in democracies as it is responsible for gathering and distributing the information that citizens use to decide how they are going to vote. They then have the further responsibility to monitor and hold those in power accountable.

The rise of e-commerce in the country over the past year may have been driven by the pandemic, but it was long overdue. It is worth noting that South Africa was arguably too slow in initially adopting e-commerce, chiefly because it appeared focused on the niche upper end of the market. Thus, many retailers did not view it as a necessity.

Insurance is a mature and historically stable industry, operating on established, reliable business strategies and methods. However, when digital technology really began to take hold with consumers, it upended traditional insurance models.

Based on our 2020 experience, new year predictions may seem like a game of make-believe. But predictions are one thing, trends are another. We share technology insights into 2021 based on emerging trends. COVID-19 shocked all businesses last year. However, enterprises are becoming used to the new normal and digitisation should return to previous levels of growth in 2021.

All of us have witnessed immeasurable changes in 2020, with disruptions to the way we live our lives and do business. Customer communication is no exception. While business was already embracing digital, COVID-19 only accelerated this transformation.