Tag: personalisation

With Amazon readying itself to launch in South Africa in February 2023, forward-thinking local retailers and e-tailers are gearing up their businesses to leverage the country’s R30 billion per year e-commerce market. Globally, Amazon dominates online sales and has driven enormous disruption in the market.

The way customers communicate with companies has evolved rapidly, which is why businesses are now placing a greater focus on delivering on the unprecedented flexibility and convenience demanded by customers. To avoid being left behind by competitors and new technology-centric entrants in the marketplace businesses are deploying unified communication solutions as a business imperative.

It has become an accepted fact that data is the single most important resource organisations have, with the potential to transform companies, unleash organic growth, and even improve the human condition. And as consumers begin to voice their expectations for personalisation and customer experience, the need for data management has never been more strategic.

Whether through augmented reality (AR) or virtual reality (VR) – the reality is that the future of shopping is blended and immersive and will harness innovative digital tools by creating immersive experiences to reel in, and keep customers engaged and shopping for more.

The stats speak for themselves. Firstly, there has been a 169% increase in online purchases from new or low-frequency online shoppers. Secondly, more than 80% of consumers who increased their omnichannel digital usage during the pandemic expect to continue with these.

Legacy and cloud-native tech can complement each other for a more productive business and happier customers. For financial services firms and insurers, the customer relationship is built on trust earned over many years. In turn, these businesses have to be able to trust their foundational IT systems to deliver the requisite uptime, performance, and security.

Skillfully applied, profiling tools can sharpen a financial planner’s ability to support their clients. Brands that provide personalised experiences are 80% more likely to yield a purchase from customers, according to a 2021 study by customer journey optimisation platform Yieldify.

From a healthcare perspective, we have witnessed, and continue to live through, a truly historical moment. While it has certainly been a difficult period of history, could we now be looking ahead to a golden age of healthcare innovation?

The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for marketing professionals to raise brand awareness and expand market share. Last year's important trend, personalisation, continues to be relevant as customers demand that their brands understand them better.

With digitisation reshaping the retail landscape, the future of the industry is unfolding before our very eyes. Since the pandemic began and lockdowns ensued, retailers have been forced to rethink the way they do business and, in particular, the way they serve their customers.