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PR and reputation management in the AI age

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For a long time, the digital playbook for businesses was relatively straightforward. Invest in SEO, rank on Google, drive traffic to your website and convert that traffic into customers. That model still holds value, but it is no longer the full picture.

Think, prepare, respond – resilience beyond crisis management

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Today’s business environment is no longer defined by a single shock but by overlapping geopolitical and economic disruptions reshaping the macroeconomic landscape. Businesses are operating amid a polycrisis, where conflict, trade tensions, inflationary pressure and supply chain instability continue to reinforce uncertainty.

Elevated innovation – the brakes that accelerated wealth?

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Nobody likes a know-it-all. In Shirley Valentine, the British cult classic, a headmistress asks her class, “What is man’s greatest invention?” Answers fly - Sputnik, the Hoover, the aeroplane, the internal combustion engine. Shirley knows the answer but is ignored in favour of the usual teacher’s pets. Only when no raised hands remain does the headmistress relent: “Oh, very well, Shirley. You might as well get it wrong along with everybody else.”

BusinessBrief June/July 2026 edition is now available!

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Read our exclusive cover story titled Elevated innovation – the brakes that accelerated wealth? by Jason Spilkin, Co-Portfolio Manager, Credo, plus a host of other topical management articles written by professionals, consultants and academics.

Junior mining exploration – repositioning to unlock mineral potential

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The global shift toward clean energy, electric mobility and Artificial Intelligence (AI) is reshaping the world’s economic priorities. At the centre of this transition are critical minerals, including copper, lithium, cobalt, manganese, rare-earth elements, and platinum group metals. Without them, solar panels do not function, batteries do not store power, and data centres cannot scale. The green economy is, quite literally, built on rock.

Brain wealth – leadership’s new currency

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We have entered an economy where the most valuable asset is no longer capital, technology, or even talent. It is cognitive capacity.

Virtual asset regulation – Africa’s shift to structure

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Africa is entering a defining period for virtual asset regulation. As adoption accelerates, driven by fintech innovation, remittance demand and a digitally savvy youth population, governments across the continent are recalibrating their regulatory posture.

Digital trust infrastructure – backbone of Africa’s economic future

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Digital trust is the invisible contract that lets people, businesses, and governments rely on digital systems for critical interactions. Without it, Digital Public Infrastructure (DPI) - the shared digital rails for payments, identity and data exchange - cannot scale or deliver the economic and social value it promises.

Is it still a secret? – governance when AI reconstructs undisclosed...

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For decades, businesses assumed that information in the public domain was harmless. Artificial Intelligence (AI) has ended that assumption. By aggregating thousands of public data points, AI can reconstruct strategy, pricing and expansion plans. Under the King V Report on Corporate Governance for South Africa, protecting confidential value in this environment has become a board-level governance responsibility.

The innovation factory – built for famine, not a feast?

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There's a peculiar kind of blindness that sets in when a constraint disappears. You keep solving for it anyway. You build institutions around it, develop disciplines to manage it, hire people whose entire expertise is navigating it. The constraint becomes invisible and not because it's gone, but because it's been so thoroughly baked into how you operate that questioning it feels like questioning gravity.

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