How good leaders make great teams
By Jeni-Anne Campbell
What if leadership isn’t about being the loudest in the room, but the most human? That’s the question Jeni-Anne Campbell, founder of JAW Advertising and the voice behind The Good Businesswoman, answers in her newly launched book, Feeding Unicorns. This refreshingly real and emotionally intelligent guide shows how to build businesses that people want to stay in.
Written in the margins of motherhood, meetings and midnight brainstorms, Feeding Unicorns is part manual, part manifesto and all heart. It targets leaders who care deeply, sometimes too deeply, and want to do things differently.
A blueprint for a more human way to lead
From managing small teams to scaling a startup, this book offers practical tools, honest stories and a new kind of leadership playbook built on empathy, clarity and care.
Every leader dreams of finding a unicorn. That rare, magical team member who elevates everything they touch. But too often, we forget to feed them emotionally, financially, and professionally. This book is about changing that.
– Jeni-Anne Campbell
With chapters like “The Payoff of Paying Well” and “A Cookie-Cutter Doesn’t Cut It”, Campbell tackles the tough stuff. She covers compensation, burnout, feedback, flexibility and the loneliness of leadership. The author does this with humour, honesty and, most importantly, lived experience. She shares lessons learned the hard way, systems she built from scratch and mindset shifts that helped her grow a business worth working for.
At its core, Feeding Unicorns provides the blueprint for a more human way to lead. It’s for the woman in the arena, rewriting presentations at midnight, paying salaries before herself and still showing up with heart.
Kindness is not weakness
It’s for the leader who believes that kindness is not weakness. It’s also for those who know that culture isn’t created in a mission statement, but built moment by moment.
The book introduces readers to Campbell’s signature philosophy: “Good is not just enough. It’s everything”.
As the founder of an all-female agency and a mentor to countless creatives, she built her career on the belief that good business is good leadership. When people feel seen, supported, and valued, they don’t just stay – they soar. Feeding Unicorns reinforces this principle throughout.
Whether you are a seasoned executive, a small business owner, or someone trying to do things differently, Feeding Unicorns is your invitation to lead with more heart, more humanity and more impact.
About the author
Jeni-Anne Campbell is a creative entrepreneur, speaker and the founder of a successful all-female creative agency. With over 15 years in entrepreneurship, she built a career on challenging conventional leadership norms through a blend of humour, empathy and honesty.
As the creator of The Good Businesswoman movement, Jeni-Anne champions ethical, people-first leadership. She cultivates a business culture where doing good and doing well go hand-in-hand. She is living proof that empathy and excellence can coexist in business.
Beyond the boardroom, Jeni-Anne is a proud mom and lifelong creative problem-solver. Her warmth, wit, and unwavering belief in people bring approachable humanity to everything she does. She serves as an inspiring example of how kindness and business can thrive together.
- DISTRIBUTOR | Good Business Press |
- ISBN | 978-1037096341 |
- Recommended Retail Price | R300.00 |
- Classification | Leadership |
