Tag: social media

South Africans are navigating a protracted period of high interest rates, food and fuel prices, and low economic growth, which is expected to continue into the foreseeable future. The economic environment makes attracting new customers more difficult, forcing businesses to focus on customer retention and growing wallet share.

Starting a business is one thing. Making that business successful is quite another. We’ve all read the failure statistics of start-ups, yet we entrepreneurs are a determined bunch of people – we are not easily deterred and will try, and try, and try again.

MultiChoice Group (MCG, or the group), Africa’s leading entertainment company, executed well on its operational objectives during the six months ended 30 September 2023 (1H FY24).

As the year draws to a close, the festive season emerges as a pivotal juncture for both South African businesses and consumers, laden with anticipation and opportunity. With South African consumers facing financial hardships in the form of multiple interest rate hikes and fuel price increases, research indicates that South Africans are still projected to spend over R200 billion this festive season

This is not about Israel. Or Palestine. Or Gaza. It is not about Hamas, the atrocities perpetrated, or about civilian deaths on both sides of the border. It is about us. It is about our ability to speak, be heard and in turn, to listen and to hear. Ten minutes on anyone’s social media feed and it becomes evident that there is not a lot of that happening.

In a dynamic world dominated by digital interaction, the power of connection is undeniable. The modern business landscape demands a profound understanding of omnichannel conversations as a key player for success.

The evolution of consumer expectations in the insurance industry is reshaping the traditional insurer-customer dynamic. Customers are no longer satisfied with a one-size-fits-all approach; they are looking for a more personalised, meaningful, and continuous engagement with their insurance providers.

Auto insurance is leading the charge with the adoption of dynamic pricing, which entails developing policies that are more cost-effective for low-risk customers and using a different premium model for high-risk policyholders. There is significant potential for life and health insurers to capitalise on this momentum and embrace this model within subsets of their product offerings.

We live in a world surrounded by smart devices – from our pockets to our driveways and living rooms. These advancements offer convenience, and in many cases, extra security. But when gadgets are fitted with computing power and internet connectivity, they also become a target for remote hackers. 

Whatever your marketing goals, newsletters are an excellent way to gain and retain customers, or convert existing subscribers into customers. Do you have a newsletter strategy in place? If not, it’s time to consider the power of a well-planned marketing email newsletter.