Tag: social media
Unravelling the web of deception – can AI help eradicate fake...
In an age of information overload, the battle against fake news has become a defining challenge for media consumers, journalists, and technology innovators alike. The proliferation of misinformation poses a threat to public discourse, trust in journalism, and even democratic processes. Can we ever completely rid ourselves of fake news, and could AI be the key to addressing this pressing issue?
The power of consent – putting you in control
In today's ever-evolving digital landscape, the concept of consumer consent has taken centre stage for companies. Gone are the days when consent was assumed; today, the control is firmly in the hands of the consumer. For those companies who handle consumer data, consent has to be a priority.
AI, NFTs & the modern contract – who holds responsibility?
As far back as 2018, Harvard Business Review (HBR) raised the question: how is artificial intelligence (AI) changing contracts? Five years may not fit the criteria of “long-term”, but with the pace at which technology is evolving, it might as well be decades. As remains the case today, HBR cited efficiency as a key driver for the growth of AI in contracting.
Proven strategies for effective lead generation
In the dynamic world of digital marketing, generating quality leads is the lifeblood of any successful campaign. As a digital marketer, your ability to generate leads effectively can add massive value to your client’s business. To help you achieve this there are four proven strategies to supercharge your lead generation efforts.
Talking about Gaza, means we are not talking about electricity or...
Howard Feldman | Head of Marketing & People | Synthesis Technologies | mail me |
Back in 1995, former World Bank vice-president Dr Ismail Serageldin said: "If the...
An analysis of traffic, transactions & Black Friday dynamics
Black Friday has come and gone, and with the current state of our economy we’ve seen a significant change in consumer behaviour. This years Black Friday has some clearly defined changes such as how consumers chose to make their purchases, the platforms they used to make them as well as how much they chose to spend.
Building a strong personal brand in the digital age
The world we live in has become a hyper-connected world, a strong personal brand is not just a nice-to-have; it’s an essential tool for professional growth and success. As the digital landscape continues to evolve, the way we present ourselves online can significantly impact our career opportunities, networking potential, and overall professional credibility.
Automation vs obsolescence – how AI is reinventing the role of...
From the rise of virtual influencers and the advent of non-fungible tokens (NFTs) to TikTok’s explosive growth and Meta’s forays into the metaverse, we’ve seen a flurry of digital advances and innovation over the past five years. While some technologies such as virtual reality and NFTs still seem to loom far on the horizon, one heavily hyped tech that has broken through into the mainstream is artificial intelligence (AI).
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Don’t expect brand loyalty in today’s retail environment
Spurred on by unpredictable market trends, changing customer behaviours, and the rise of e-commerce, businesses are having to redefine their operations. One industry in particular feeling the weight of this change is retail.































