Tag: social media

Most small business owners I meet share a similar story. They began with a brilliant idea and invested their energy and capital in building a brand. They fought hard to win their first customers. But somewhere along the way, between juggling sales, operations, HR, marketing and finances, their customers’ voices faded into the background.

As a cognitive scientist, the ultimate subject of Steven Pinker’s fascination is how we think about each other’s thoughts. This process seems infinite and complex. It sounds impossible, yet Steven Pinker shows that we do it constantly. This awareness, which we experience as something public or “out there”, is known as common knowledge.

Literacy remains a critical area of progress and concern across Africa. The continent has seen significant gains in literacy over the past two decades, yet much still needs to be done.

For years, LinkedIn carried the aura of a digital name tag. It was present, but it largely stayed out of the spotlight. Now, in South Africa, corporate engagement with LinkedIn has moved beyond routine activity and into strategic intent. The new SA Social Media Landscape Report 2025, we produced, in partnership with brand intelligence company Ornico, reveals a sharp shift.

Young people, those under 30, constitute more than 50% of today’s global population. Projections show that this figure will rise to 75% by 2030. Generation Z (Gen Z) already makes up 27% of the workforce. They bring a unique set of talents and insights that are reshaping the world of work.

The much-anticipated Fan Insights Report reveals how live sports consumption is rapidly evolving. Shifts in fan behaviour, expectations and engagement are reshaping the live event experience. These changes reflect broader trends influencing what sports fans want today.

From TikTok to Instagram, South Africans are increasingly exposed to posts claiming to offer financial tips. However, many blur the line between education and exploitation. As misinformation spreads, financial advisers have a clear opportunity: step in with the credibility, structure and ethics that the public is missing.

In South Africa, youth unemployment is a serious problem. Currently, 49.9 percent of young people are without work. This is deeply concerning, especially considering that the youth are the future of our economy. As much as we need the government and private sector to support young people, we also have the power to drive change ourselves.

In the world of social media influencers and content creators, a face can sometimes be more valuable than gold. Through strategic commercialisation, public figures now build empires based on their identity. This is possible because of one powerful tool: image rights. To understand image rights, we must first understand the right to identity.

Foot traffic in traditional malls has declined significantly in recent years. According to the South African Council of Shopping Centres, centres that rely solely on retail have seen slower recovery post-COVID, while mixed-use destinations have rebounded faster.