Tag: social media

When it comes to online searches, these days people and especially younger people, are letting their fingers do the talking on social media platforms such as TikTok, Instagram and YouTube. Brand marketers should be changing their tack to follow these consumers, shifting their chief efforts from website Search Engine Optimisation (SEO), to ensuring their social media is visible online. 

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I remember when social media first appeared in my life. I was 14, and a friend introduced me to this thing called Facebook. At the time, I was more consumed with playing The Sims on our desktop, making careful selections at Musica to purchase a single CD with my favourite songs, and using Encarta CDs for assignments.

Imagine you had a time machine. But instead of a Delorean, it was an old-school Opel Corsa. If you stepped into a supermarket in 1999, you would notice bold, no-nonsense branding, straightforward labels and packaging that did the job without much fuss.

Given today’s competitive business landscape, decision-makers constantly seek innovative ways to engage customers, enhance productivity and drive revenue. This is where gamification plays a crucial role. Gamification applies game-like elements such as rewards, challenges and leader-boards to non-gaming contexts.

With programmatic advancements and a growing focus on omnichannel campaigns, the digital out-of-home (DOOH) industry continues to evolve rapidly. These trends provide insight into what to expect in the coming year. In digital advertising, DOOH is proving to be a dynamic and engaging medium.

Artificial intelligence (AI) risks for children encompass privacy concerns, over-trust, misinformation and psychological effects, highlighting the need for careful oversight. It is challenging to maximise AI’s benefits for children’s education and growth while ensuring their privacy, healthy development and well-being.

Revenge porn and legislation have become critical issues, as victims face complex legal challenges in seeking justice and protection. The internet and digital platforms have significantly impacted privacy rights and the legal landscape. Social media, blogs, and other online forums have created a complex cyber landscape.

Small business owner wellbeing is essential for sustaining growth, balancing challenges, and achieving long-term success in today’s competitive environment. Wellbeing is a key factor in business growth and success, especially for entrepreneurs navigating the often lonely path of self-employment.

Cyber threats usually escalate during the festive season, as cybercriminals take advantage of holiday distractions. For many, a tax refund may feel like the perfect holiday gift. But, unfortunately, cybercriminals often intercept these refunds, leaving taxpayers and businesses vulnerable.