Tag: social media

Digital advertising in South Africa is on the rise, driven by business-oriented trends. The annual report, conducted in partnership with PwC, seeks to accurately measure the total revenue generated by domestic online media, including mobile advertising. While we have witnessed how the digital ecosystem has become a lot more creative, driving performance and connecting with audiences to build trust, the power of generative artificial intelligence (AI), retail media and social communities continue to provide opportunities for marketers and business growth alike.

Internationally, 75% of startups consider partnerships with corporates critically important to their success, with a further 63% anticipating that these relationships will gain even greater importance in the future. In South Africa, however, corporates’ support for entrepreneurs is lacking and must be urgently remedied by the country’s businesses.

Generation Z, born between the late 1990s and early 2010s, is moving into the workforce and becoming one of the most influential consumer demographics. Retailers will need to adjust their strategies if they are to remain relevant for this highly educated, socially aware and digitally connected cohort.

As we celebrate Women’s Month in South Africa, this is a time to reflect on the pivotal role male allies can play in amplifying women’s voices in the workplace, particularly in leadership roles.

In a first for the local financial services sector, a diverse collaborative industry work group established following the inaugural SA Market Surveillance Conference held last year, has developed a draft industry code of conduct to guide financial institutions and align with international standards to bolster market surveillance in the country.

Starting a new business is an exhilarating venture, filled with both opportunities and challenges. However, the path to success requires more than just a great idea - it demands a strategic approach, careful planning, and the ability to adapt to evolving market conditions. 

The key to helping investors to better protect themselves from falling victim to investment fraud is to stay alert and be aware of the key characteristics and red flags associated with Ponzi and Pyramid schemes. Ponzi schemes have existed for over one hundred years and range in shape, complexity, and size. Investors are often promised extraordinarily high returns within a short period of time, with little or no risk.

When it comes to job hunting, social media can be a double-edged sword. For young people who have graduated or who are looking for employment, there’s no doubt that having an online presence is important; some might even say critical. Not only can social media be a valuable tool in helping you discover career opportunities, it can “also assist in your own personal and professional brand-building.”

As social media becomes more intertwined with our daily routines, sly cybercriminals are using it to trick people with fake job offers. What are these social-media recruitment scams, and how can you spot the red flags? With over 32% of South Africans struggling to find jobs, it is no wonder that scams targeting job seekers are becoming more common.

Three iconic apples have profoundly shaped human behaviour over the centuries. It began with Eve's fateful bite, symbolising our innate temptation for social status. Then came Newton's apple, revealing the gravitational forces that exist between objects and people. Finally, there was Steve Jobs' Apple, putting a powerful handheld window to the world in our palms - allowing us to seamlessly connect, purchase, and share our lifestyles like never before.