Tag: social media

The news that dominated the headlines during the weekend of 15 – 17 September 2023, was the storm surge incidents that swept across three coastal provinces – the Western Cape, Eastern Cape, and KwaZulu-Natal. Mainstream media and social media alike were abuzz with the news. Since then, videos depicting the storm surges have been circulating across various media platforms.

We recently marked the 10-year milestone of Instagram, a platform that has profoundly shaped and, some might argue, even birthed the concept of influencer marketing that at its core is about fostering authentic relationships and real connections with brands.

Are you increasingly distracted, demotivated and unable to focus on simple tasks? There's a good chance your smartphone is to blame. In the always-on age of notifications, emails and the news cycle, it's easy to waste the majority of our days mindlessly scrolling.

Crises can be unpredictable, impacting businesses of all sizes and industries. However, the approach to crisis management today has undergone a significant transformation compared to two decades ago. While the response principles remain the same, the time in which to respond, and the tools available have drastically changed.

Unmarried, no kids, and a bank balance that’s a little low? Your chances of successfully getting a visa to travel just got slimmer. Not everyone’s equal when it comes to visa applications. Factors such as your marital status, whether or not you have children, ownership of property, how long you’ve worked for the company, your bank balance, and even your social media activity can count against you.

Conversations around black tax – the obligation placed on those who achieve a degree of financial success to provide for their extended families and communities – need to be centred around families rather than individuals. Frank conversations that involve clearly communicated boundaries are imperative to dealing with the emotional aspects of money management.

Proper online reputation management is a must in today’s ever-evolving digital world and you can very easily make or break your brand in cyberspace. It’s been about 16 years since “Google” was added as a verb to the Oxford English dictionary. It was a significant addition to the lexicon, describing an activity that has come to define what’s now become the most basic method of verifying individuals, brands and organisations.

Change Management is often overlooked as a discipline that helps to ensure organisational change gains traction and is adopted by the employees it impacts. One of the simplest tools available to organisations is communication, however it is often underutilised or incorrectly implemented.

South African retailers have successfully driven positive consumer perceptions through special offers and affordable product promotions, but their customer service capabilities are leaving much to be desired. This is according to the South African Retail Sentiment Index, conducted by DataEQ in collaboration with us.

With so many people using different platforms to connect and exchange information, social media has become an indispensable component of our personal and professional lives. However, as we have observed more frequently over the past few years, employees must exercise caution in what they post on social media because it may reflect poorly on the business they work for (employers themselves may be held liable), violate social media policies at work, and result in dismissal.