Tag: social media

Influencers have become one of the best ways to get your products sold online, and many brands invest millions into 'top-tier' influencers to promote their products. Unfortunately, this has created a situation where some influencers, knowingly or unknowingly, promote counterfeit goods.

The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for marketing professionals to raise brand awareness and expand market share. Last year's important trend, personalisation, continues to be relevant as customers demand that their brands understand them better.

Facebook’s rebranding presents the globe with the opportunity to partake in a multisensory world where ideas, online currencies and products are exchanged in a democratic manner. Its presence could mean Africa’s economy will play catch-up to the rest of the world.

The so-called ‘death of traditional news media’ is a conversation that has been going on in journalism circles, and the communications discipline, for a long time. In fact, when I was in journalism school a decade ago – the phenomena of social media and what it means for news to no longer break in the newsroom was scary.

I’ll tell you a secret. You don’t have to be an executive in a Fortune 500 company to be a thought leader. Anyone can change lives by communicating a powerful idea. It’s all about how you choose to use your expertise to help others solve challenges and take advantage of emerging trends.

It has been widely reported that SARS has committed to probing the tax affairs, and information disclosed by High-Net-Worth Individuals (HNWI) on their tax returns, in order to determine their compliance with the respective tax legislation, with the establishment of the High Wealth Individual Taxpayer Segment (HWI).

Calling bullshit is a performative utterance, a speech act in which one publicly repudiates something objectionable. The scope of targets is broader than bullshit alone. You can call bullshit on bullshit, but you can also call bullshit on lies, treachery, trickery, or injustice.

There is little doubt that there is now a mass understanding, or at the very least, mass awareness, of the Fourth Industrial Revolution (4IR). Paradoxically, that is thanks to the global COVID-19 pandemic. However, there are some serious 4IR policy considerations that do not seem to be getting the right levels of attention and focus on the African continent. 4IR has to be a matter of national agenda; national economic and political sovereignty & national security - necessitating commensurate prioritisation.

Young entrepreneurs can uncover opportunities to build and grow their businesses. As President Ramaphosa noted in a recent newsletter to the nation, young entrepreneurs are finding the 'silver lining to the dark COVID-19 cloud'.

A recent tweet made by a director of Cricket South Africa relating to a cancelled sponsorship highlights an issue for South African boards: the risk represented by social media. Social media has become a key communications channel, but poses particular risks for organisations and especially their directors.