Tag: social media

The photo of Julius Malema outside a Click’s store, Monday went viral for all the wrong reasons. Sporting a magnificent pair of Prada loafers, Malema joined the protest that had been called for by his party. It would unlikely have been the image that he would have chosen to represent the Eff’s image, given that it will set you back no less than R6,000, for both the left and right shoes.

This timely book analyses the crisis and chaos of journalism in contemporary South Africa at a period when the media and their role are frequently at the centre of public debate. The transition to digital news has been messy, random and unpredictable.

“Make me a thought leader,” they say. Why you should try, how to get started and how to stand out If I look back on the last two years and select one thing more new clients asked for than anything else, it's this: the out-sourced creation of thought leadership content...

The world has changed. While some aspects of life will return to its former state before COVID-19, much will not be the same again. Brands and agencies alike need to think differently and design communications strategies that now factor in the use of digital, purpose-led campaigns, and in-home consumption vs out-of-home consumption, in essence the rebirth of creativity in a post-pandemic world.

In the past few years, so many scandals have rocked corporate South Africa that crises seem to be the norm rather than the exception. In the glare of the public eye, with cameras, microphones and cellphones in their face, many leaders who excel in organisations suddenly become scared, confused and can even appear shady.

As South Africans face the reality of a 21-day lockdown to contain the spread of coronavirus, working from home has become the 'new normal' overnight – and if properly managed, it can be just as productive as being in the office. South African companies now join millions of businesses across the globe forced to learn fast and on-the-job how to manage a completely remote workforce.

Companies can become more profitable through website audits, it enables them to discover new revenue opportunities, uncover the most profitable areas of search and also shows their online presence profitability. Digital marketing should always start with an audit, it could benefit any business aiming to increase its online presence.

Technology is fundamentally changing our relationship with money. Fact. What we do for entertainment, how we get from point A to point B and even the most mundane routines such as grocery shopping are exponentially changing, on a daily basis. We are also seeing substantial changes in our relationship with money, specifically in the way we manage our money.

Anyone who has worked in marketing for more than a decade will agree that we’ve entered a Golden Age of information. We know more about our consumers, their transactions, preferences, spending habits, income and demographics than ever before, freely surrendered by the consumers themselves as they shop, bank and socialise online.

We live in a society of instant gratification. Google and Uber have become verbs – showing how accessible it has become to find information instantaneously and get a taxi to your doorstep in minutes. Click for takeaway food. Download a movie. Shop online. We post or tweet and are instantly heard by hundreds or even thousands of people.