Tag: metrics

The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted its staying power, this figure makes it clear: influencer marketing is here to stay. In fact, according to the latest The State of Influencer Marketing Benchmark Report 2024, this growth is not just a global experience. In South Africa, the landscape is evolving rapidly, with local brands poised to capitalise on this growth through digital strategies and meaningful connections with consumers.

Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both online and offline. Relying on simple attribution models that often overestimate the impact of direct response ads – such as those that include call-to-actions like "click here" or "buy now"– ignore the myriad influences on the consumer journey.

Three iconic apples have profoundly shaped human behaviour over the centuries. It began with Eve's fateful bite, symbolising our innate temptation for social status. Then came Newton's apple, revealing the gravitational forces that exist between objects and people. Finally, there was Steve Jobs' Apple, putting a powerful handheld window to the world in our palms - allowing us to seamlessly connect, purchase, and share our lifestyles like never before.

Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, have reimagined contextual messaging, creativity, and campaigns at scale.

In the contemporary business environment, characterised by rapid technological advancements, globalisation, and shifting workforce dynamics, organisations face unprecedented challenges in workforce planning and management. Traditional models, focused primarily on headcount, no longer suffice as companies navigate the complexities of digital transformation, remote work, and an increasingly diverse and dynamic workforce.

How do I know if Learning and Development (L&D) initiatives are making a difference to employee and business performance? What should I measure and how do I take a data-driven approach? Learning Metrics is a practical book for L&D professionals which answers these questions and provides guidance for measuring and communicating the impact of L&D activity in the business.

In today’s rapidly evolving market, customer experience (CX) is a battleground for companies vying to secure a competitive edge. Globally, evidence of the unequivocal correlation between CX and a company’s financial performance is widely understood.

In today's corporate world, the integration of Environmental, Social, and Governance (ESG) factors into executive compensation plans has become a beacon of progressive strategy, illuminating the path towards sustainability and responsible governance.

Environmental, Social and Governance (ESG) initiatives have become top of mind in many companies. This has left organisations with questions such as: “Who should run with this internally?”, “What do we need to do?”, and “Is this something that will save us money or cost us money down the line?”

Findings contained in a new report by the United Nations Conference on Trade and Development (UNCTAD) indicate that Africa’s economies have the potential to become major players in global supply chains.