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CTV turns viewers into buyers across Africa

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Not long ago, watching television was a shared ritual. Families gathered around the same screen, tuning in to the daily soaps or the Sunday night 8 pm movie. Today, the experience has become deeply personal. Each viewer chooses what to watch, when to watch and even which ads they see. For marketers, this shift is not just a technology change; it is a change in attention. And attention is the currency that drives modern advertising.

Social media evolution – from novelty to necessity

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I remember when social media first appeared in my life. I was 14, and a friend introduced me to this thing called Facebook. At the time, I was more consumed with playing The Sims on our desktop, making careful selections at Musica to purchase a single CD with my favourite songs, and using Encarta CDs for assignments.

Data dashboards for e-commerce – powering smarter operations

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Are your data dashboards delivering real value for your business, or are they just smoke and mirrors? You can assess this vital e-commerce supply chain component by following these tips. Almost all studies reveal that 90% of information reaches the brain visually. As a result, data visualisation has become crucial for e-commerce business intelligence.

Complexity over shortcuts – are silver bullets only for werewolves?

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Embracing complex strategies over silver bullets is the key to sustainable business growth, as quick fixes often fail to address underlying challenges. Magical catch-all solutions that solve every business problem simply don’t exist. It’s time businesses lean into complexity instead of fearing it.

SA retail innovation reveals optimism

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Sometimes, it takes an outsider to allow South Africans to recognise that SA retail innovation is positive in their own country.

ESD programmes white paper – assessing SMME impact

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There is a problem with Enterprise and Supplier Development (ESD) programmes in South Africa. We are finding out the nature of the problem and what can do about it. South Africa has a strong financial and capacity development landscape for Small, Medium and Micro Enterprises (SMMEs).

Multichoice interim results – strategic gains despite challenges

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Despite unprecedented external headwinds, MultiChoice achieved positive operational outcomes. Most notably, currency depreciation reduced trading profit by ZAR7 billion. This impact was felt over the last 18 months. However, through active interventions, MultiChoice navigated these challenges effectively. These efforts spanned the six months ending 30 September 2024 (1H FY25).

Green manufacturing load-balancing – full steam ahead

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Whether it is the South African government’s newly signed carbon tax legislation or the EU’s ‘green’ import taxes, South Africa’s manufacturing sector faces significant challenges. These challenges are centered around sustainability and adapting to new environmental regulations.

Seeking returns, identifying quality in businesses and avoiding scam bots

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The vidcast dives into the key considerations investors should think about when looking to identify quality businesses. We highlight some important metrics that can be used to measure the strength of a company's performance, as well as some leadership considerations to take into account.

Broadcast media – future of audience measurement

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The media industry in South Africa has long relied on world-class research as the foundation for effective decision-making. As the industry continues to transform, we are dedicated to ensuring our audience measurement systems keep pace, providing stakeholders with the insights they need to thrive.

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