Tag: metrics
Complexity over shortcuts – are silver bullets only for werewolves?
Embracing complex strategies over silver bullets is the key to sustainable business growth, as quick fixes often fail to address underlying challenges. Magical catch-all solutions that solve every business problem simply don’t exist. It’s time businesses lean into complexity instead of fearing it.
SA retail innovation reveals optimism
Sometimes, it takes an outsider to allow South Africans to recognise that SA retail innovation is positive in their own country.
ESD programmes white paper – assessing SMME impact
There is a problem with Enterprise and Supplier Development (ESD) programmes in South Africa. We are finding out the nature of the problem and what can do about it. South Africa has a strong financial and capacity development landscape for Small, Medium and Micro Enterprises (SMMEs).
Multichoice interim results – strategic gains despite challenges
Despite unprecedented external headwinds, MultiChoice achieved positive operational outcomes. Most notably, currency depreciation reduced trading profit by ZAR7 billion. This impact was felt over the last 18 months. However, through active interventions, MultiChoice navigated these challenges effectively. These efforts spanned the six months ending 30 September 2024 (1H FY25).
Green manufacturing load-balancing – full steam ahead
Whether it is the South African government’s newly signed carbon tax legislation or the EU’s ‘green’ import taxes, South Africa’s manufacturing sector faces significant challenges. These challenges are centered around sustainability and adapting to new environmental regulations.
Seeking returns, identifying quality in businesses and avoiding scam bots
The vidcast dives into the key considerations investors should think about when looking to identify quality businesses. We highlight some important metrics that can be used to measure the strength of a company's performance, as well as some leadership considerations to take into account.
Broadcast media – future of audience measurement
The media industry in South Africa has long relied on world-class research as the foundation for effective decision-making. As the industry continues to transform, we are dedicated to ensuring our audience measurement systems keep pace, providing stakeholders with the insights they need to thrive.
The influencer marketing impact
The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted its staying power, this figure makes it clear: influencer marketing is here to stay. In fact, according to the latest The State of Influencer Marketing Benchmark Report 2024, this growth is not just a global experience. In South Africa, the landscape is evolving rapidly, with local brands poised to capitalise on this growth through digital strategies and meaningful connections with consumers.
Measuring OOH attribution – a guide to boosting brand lift
Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both online and offline. Relying on simple attribution models that often overestimate the impact of direct response ads – such as those that include call-to-actions like "click here" or "buy now"– ignore the myriad influences on the consumer journey.
The three apples that changed our world
Three iconic apples have profoundly shaped human behaviour over the centuries. It began with Eve's fateful bite, symbolising our innate temptation for social status. Then came Newton's apple, revealing the gravitational forces that exist between objects and people. Finally, there was Steve Jobs' Apple, putting a powerful handheld window to the world in our palms - allowing us to seamlessly connect, purchase, and share our lifestyles like never before.