Tag: metrics

Cyber security in any industry sector with a reliance on digital is absolutely crucial. These businesses should implement technology that will help them validate their security controls on a continuous basis. How well do your current cybersecurity detection and prevention technologies work? Would knowing help you sleep better at night?

Whatever your marketing goals, newsletters are an excellent way to gain and retain customers, or convert existing subscribers into customers. Do you have a newsletter strategy in place? If not, it’s time to consider the power of a well-planned marketing email newsletter.

A survey conducted by Gartner has found that chatbots will become the primary customer service channel for about a quarter of the world’s organisations by the year 2027, having evolved over the past decade into a critical technology component of a service organisation’s strategy.

“He has all the attention span of a goldfish!” For ages, goldfish – known for their nine-second attention spans – have been used as a not-so-kind metaphor to describe someone who has a limited ability to focus on something at any given time.

In its most literal sense, return on investment (ROI) is a profitability metric that refers to the business value derived from spend. It involves dividing an investment’s profit by its cost and is generally expressed as a percentage.

Resilience is key to building a successful and sustainable organisation capable of withstanding internal and external shocks. Building resilience asks that the organisation bed down stable and agile financial foundations that are aligned with global and local governance, risk and compliance (GRC) mandates.

During tough economic times, consumers are quick to cut insurance. What can insurers do to prevent this? When one looks back at how the insurance industry fared in 2022, it’s fair to say that things are slowly starting to return to ‘normal’.

If you want to improve your brand’s visibility and promote your products or services, don’t make them the centrepiece of your marketing strategy. That’s right, the time for traditional, product or service-focused marketing is over. It has, in fact, been a no-go zone for a long time.

Meta – the owner of Facebook, WhatsApp and Instagram – and Google tower over the digital advertising landscape. Given their dominant position, it’s understandable that they attract criticism from consumers, regulators and businesses for everything from how they manage fake news and hate speech to their stance on data privacy.

In 1970, Nobel Prize-winning American Economist Milton Friedman argued the following: “There is one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud.”