Tag: customer

Africa has earned an unfair reputation of being a haven for money laundering and terror financing activity. There’s good reason for this. Africa has...

You know what shoppers are doing online – but do you know what they are doing in-store? Consumers are increasingly using digital technology to assist...

Consumer buying decisions rely heavily on the retail environment, so it makes sense that retailers are searching for more innovative ways to engage customers at every touchpoint, both online and in-store. With studies pointing to most in-store purchases being made on impulse rather than pre-planned, retailers would do well to consider how customers engage with the retail environment.

Mobile is outpacing traditional marketing channels. It is happening now! Should marketers adopt this medium? Given the mobile phone’s central role in people’s lives, it’s worth asking whether brands and agencies in Africa are investing enough in mobile advertising and marketing.

Advancements in cloud, mobile technology and Wi-Fi systems have enabled bricks-and-mortar venues to become more competitive by better understanding the needs of their diverse types of visitors. Today, every smartphone is a chatterbox of information.

PODCAST David Ansara - Consultant Afriwise Consult and Dr Ivor Blumenthal, discuss how critical it is for those doing business in Africa to source relevant...

That innovation is important and necessary for survival goes without saying. While there is no universal solution for organisations looking to improve their ability...

As the digital industry, we are the custodians of change. We introduce the tools that have the potential to bring exponential levels of growth, efficiency and engagement to our businesses. However, digital alone is not the cure-all for every business problem. In order for digital to succeed in today’s climate, it has to be keenly focused on consumer and employee needs.

This year will see three areas in the financial services sector impacted by technology. These are customer relationship management, the processes of banking and...

The financial services landscape is in a state of constant change. The challenge for most players in this industry is adapting and evolving their business...